Bumping into someone without a Facebook account is an extremely rare occurrence these days. In many cases, people meeting each other for the first time will ask for Facebook profile information in lieu of phone numbers for the purpose of keeping in contact. So when it comes to promoting your business, doesn’t it make sense that you keep people connected through your Facebook profile?
At MeloTel, we believe strongly in the power of social media. This is why we keep pretty active on our Facebook account. Often, we communicate our most urgent of messages through this social networking giant. That isn’t to say, of course, that it is our sole means of sending out information to our clients. But knowing how often people are on Facebook, it only makes sense that we utilize our page often.
Some business owners mistake Facebook as an advertising tool. It is, of course, a means by which you should be advertising your business. But the key to using social media is to actually be social. Simply placing commercial-like posts on your page will not generate the type of attention you’re likely looking for. The key is to encourage your audience to communicate with you.
Blog Posts. On MeloTel’s Facebook page, we post links to all of our blogs. Firstly, the blogs themselves help for our company to share its “voice” with the world. They inspire thought and encourage responses and Facebook is a great place for people to leave those responses. However, the blog posts also provide direct links to our company website where online users can learn more about our company’s great services.
Pictures. Be sure to post pictures on your Facebook profile. We do this all the time. And they aren’t always directly related to our business. In fact, the pictures are often completely unrelated to our business. They do, however, communicate the “personality” of our company. They are often comedic or pro-Canadian. They may comment on current events or provide insight to a certain issue. The point is they get people talking.
Bulletins. We often use Facebook to communicate important alerts or news bulletins that directly impact our clients. The recent flooding in Calgary, for example, caused some interruptions to our services in that area. As a result, we took to our profile to explain that we were aware of the situation and were monitoring it closely. Many of our clients were able to get this update through Facebook and were thankful for it.
Celebrations. No one at MeloTel is above a good party. One look at our Facebook page and you’ll notice that we take every opportunity we can to celebrate important occasions. The news of our President, John Meloche’s upcoming first child was originally posted on Facebook. Not to mention, Canada Day and the 4th of July were both commemorated on our page. Do the same. People notice and appreciate it.
Jokes. Laughter is the best medicine, they say. And maybe your company could be doing more to bring smiles to the faces of its Facebook followers. Share a joke on Facebook and watch all of the comments you get. Facebook is a wonderful tool to promote your business. The key to your success lies in knowing how to do it the right way. Have some fun and let Facebook help you build your brand.
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"