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January 14, 2014

Maintaining Healthy Website Hygiene

Depositphotos_20322771_xsMost of us shower on a daily basis. No matter what your personal hygiene habits may be, we should all be able to agree that staying fresh is important, right? Well, if we’re going to put a little effort into our daily appearances and cleanliness, it stands to reason that we would do the same for our businesses right? Then why don’t all business owners keep their companies fresh?

In today’s day and age, your brand practically doesn’t exist if it can’t be found online. So nearly every existing business has a company website. They certainly should, that’s for sure. But just having a website simply isn’t good enough. It needs to be “showered”. In other words, keeping your website fresh is an integral part of business success these days. Updating its content, therefore, should be a big priority.

Doing so keeps your website, and therefore your company, relevant. Updating your website with information that is important, not just to your business, but to your entire industry will help keep your company in the spotlight. Consider how vital a role that internet plays in the lives of people each and every day. Most of us have smart phones that allow us to easily access information in the palms of our hands.

When your website is updated with a new blog, new picture, new photo or new product information piece, it helps for would-be customers to better locate it. Finding your website in search engines comes a lot easier when there is more content to connect it to words people may type in when doing their searches. So keeping a fresh, accurate and up-to-date website is imperative.

Naturally, a “fresh” website gives you a competitive edge. It sends the message that you are constantly up to something, keeping potential customers interested in what you’re up to. Of course, there will be parts of your website that don’t require constant changing. Sections like “About Us” or “Contact” will remain static unless, of course, there are necessary changes to be made to the information.

Your website’s “News” section or “Blog”, of course, is where the real action needs to take place. However, you also need to consider the overall look of your website. Perhaps, your company could do with a logo change. And, if not, the design of your site should be updated every so often to maintain a clean, sleek, keeping-up-with-the-times kind of feel. You never want to give visitors the impression that nothing has changed.

If you do, what reason would they have to visit your site again? As you know, the more visitors to your site, the more potential you have to attain new customers. It’s widely known that most Canadian shoppers tend to research products and services online before walking into physical locations to make purchases. In fact, many actually prefer to do their shopping directly over the internet.

MeloTel offers a number of services that will keep your company website fresh. They include Web Design Services, Affordable Website Maintenance Plans and Bloggers For Hire. We’d be more than happy to further discuss the many ways in which we can give your website its regular freshening up. Simply give us a call by dialing 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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