In 2016, much of the world lives online. Each and every day, people all over the globe pull out their smartphones to surf the internet, engage with others on social media and – as of late – play “Pokemon Go”! At the end of the day, it all adds up to one incredibly important fact. To exist, you must be represented online. And, quite clearly, when it comes to your business, this goes double!
Why is it so important for your business to have a strong online presence? As we’ve pointed out in the past, Canadian shoppers are quite savvy. Most of them go online to browse products and compare prices long before they visit brick-and-mortar locations. Often, buying decisions are made before visits to physical stores are even made. And this is why having an easy-to-navigate and informative company website is of paramount importance.
Consider the fact that maintaining your website is a lot more cost-effective than maintaining your actual store. Website updates can often be performed quickly and for very low costs. Upkeep, repair and renovations, on the other hand, are all known to cost a pretty penny. This isn’t to say that you shouldn’t be performing regular maintenance of your store. However, keeping your website regularly updated is a financial breeze by comparison.
What benefits are most quickly apparent upon establishing a company website? As you may have guessed, it’s all about increasing sales. And the more traffic that is sent to your site, the more opportunities you will have to turn people into customers. Remember that your company website is a 24/7 representation of your brand. Unlike your actual store, your site is open for business around the clock, 365 days of the year.
This enables you to inform customers and make sales all while you’re asleep! Your company website allows consumers to get access to information about your products and services at their convenience. And in a modern day world where convenience tops the lists of “wants” for shoppers, that puts your business in a great position to attract more customers. This is especially true if they can make purchases directly from your site.
How does a company website make your brand more credible? Well, it’s important to consider the impression that your business gives off to the public. In today’s tech-savvy world, a business without a website practically doesn’t exist. Remember, as well, that people are communicating with each other in ways that were impossible just a decade or so ago. With the advent of social media, both you and your customers have the ability to quickly spread the word about your brand.
Posting links to your site, especially if it’s updated with blogs on a regular basis, becomes part of the norm in today’s world of marketing. By having a company website, updating it regularly, posting blogs and utilizing social media, you put your business in a much greater position to draw larger crowds and make more money. And MeloTel can help you with all of the above!
Contact us and ask about our, Domain, Email & Web Hosting, Website Maintenance Services and Bloggers & Creative Writers For Hire. You can give us a call at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!
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“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"