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February 22, 2012

Look Longer At These Logos

Your logo is what most consumers will first associate with your business. It is the design that represents your business name and what it stands for. In many cases, your logo is what will help to separate your from your competition. The more recognizable your logo is, the more people will associate success and reliability with your company. So what’s in a logo?

It’s more than just a symbol of your brand. Often, logos send a message – even subliminal ones. At MeloTel, we have a very talented staff comprised of graphic designers who aim to create the most unique logos for businesses of all types. Have a look at our various Business Logo Design packages to determine which one may be right for you.

It’s important not to underestimate the power of a logo. It’s also important to take a deeper look into the logos that many companies out there have. Last week, QMI Agency posted an interesting article on The Toronto Sun’s website unveiling some pretty clever details about some popular brand logos. Many of them have deeper meanings than what first hits the eye.

Take the Tostitos logo, for example. A closer look at the text for this popular snack’s logo reveals two people sharing a chip over a bowl of salsa. The people are represented by two letter “t’s” and the salsa is dotting the letter “i”. QMI points out that the logo conveys the company’s encouragement of sharing and making connections with people.

The Tour De France logo is another interesting one. What may first appear as a logo made up of a simple modern text is actually one that incorporates a bicycle rider. The designer cleverly made the letter “r” in the word “tour” the rider while the letter “o” in “tour” represents the bike’s back wheel. The yellow circle, of course, is the front wheel.

Making unique images out of letters seems to be a common trend among logo designers. But it’s a cool technique time in and time out. The Goodwill Industries logo is another great example. Do you notice how the smiley face in the logo doubles as the “g” in the name of the company?

One of our favourite logos is for a sports team that doesn’t even use the design anymore. But Major League Baseball’s Milwaukee Brewers used to use one of the most clever logos in sports. The glove holding a baseball seemed like a simple enough logo…until a closer look reveals that the logo is actually the letters “m” and “b”.

What would you like to be part of your logo? At MeloTel, we are only too excited to get working on a logo that may have the most clever design you’ve even seen. Let us know what you’d like to communicate about your company. And we’ll find the most interesting way to express that to the world. Your new business logo awaits you! Call us at 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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