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March 7, 2018

Why You Should Always Listen To Your Customers

They say that the customer is always right. That idiom is no out-of-date cliché. It’s the truth. It’s a truth, however, that does need some clarification. Yes, you may be the expert in your field. However, your customer is an expert at knowing what it is that will satisfy his or her needs. It’s important to not get too caught up in highlighting the greatness of your products and services without stressing the ways in which those products and services can benefit your customers.

It all comes down to how you can make the lives of your customers easier. And regardless of what you have to offer customers, it’s wise to always listen to them first. Your job is to be a problem solver. When you actively listen to the needs and concerns of your customers, you’ll know how to better position your products and services in ways that will meet those needs and resolve those concerns.

You need to discover customer wants and needs.

“You can’t second guess what a customer wants,” says U.K.-based Human Resource Management, “The only way to find out is by speaking to them. If you want customers to buy your product – and keep buying them – then you need to keep finding out what they want and need. If you keep this in mind, your business can only grow – in both knowledge and service.”

Another reason why it’s important to listen to your customers is because they have strong influences over other members of the buying public. These days, customer reviews carry a lot of weight. So if you’re not paying attention to what your customers are saying, you better believe that other consumers will be doing the listening for you!

It’s quite the popular practice for the average consumer to go online and read customer reviews about various companies they’re considering doing business with. If your company’s reviews are predominantly negative, you can expect a steady decline in customers. Remember that customers make strong influences. This was proven by a 2015 study conducted by Moz that revealed that the majority of consumers have their buying habits impacted by online reviews.

Online reviews impact 67.7% of purchasing decisions.

“We asked participants, ‘When making a major purchase such as an appliance, a smart phone, or even a car, how important are online reviews in your decision-making?’” Dan Hinckley explains on the Moz website, “The results revealed that online reviews impact 67.7% of respondents’ purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.”

At MeloTel, we do our best to make listening to customers an avid practice of ours. Our ability to listen is one of the main reasons our blogs can now be heard with the help of an audio transcription player. As we pointed out in our last blog, the idea came to us following the feedback we received from one of our newest clients. This awesome individual has a vision impairment and intimated to us that being able to listen to blogs would be very beneficial.

What are you doing to meet the needs of your customers?

If we can help you, please don’t hesitate to let us know how. We’ll be sure to listen! Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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