You might have noticed that we like blogging. If we’re being honest, the MeloTel team sees itself as having been ahead of the curve when it comes to the whole blogging thing. When our company was founded more than 11 years ago, we ensured that a blog section could be found on our website. Today, our blog is going stronger than ever with several posts every week.
Naturally, we’ve also established our Bloggers & Creative Writers For Hire as a popular service. Our blog writers have been writing for a wide variety of businesses for more than a decade. Can we help to either start a blog for you or improve the one you have? Allow us to reveal a few of our (not-so-secret) blogging secrets.
As we’ve pointed out, you can read a new blog on the MeloTel website almost daily. This does a number of positive things for our brand. Firstly, it guarantees that our site always remains fresh. You are pretty much guaranteed new content every time you visit our website.
Secondly, it helps to grow our SEO. Search engines look very favourably on sites that constantly update with new content. Many of our clients choose to have our team post their blogs once or twice a week. We wouldn’t recommend that you blog less frequently than that.
Our blog topics change up all the time. No two blogs are the same even if they cover similar concepts. The key to an interesting blog is variety. As well, we do our best to be as informational as we are intriguing. Blogs are meant to be engaging reads. They shouldn’t come off as news articles or worse, blatant advertisements.
We also do our best to write using very friendly tones. Each post is meant to elicit a conversation. Blogs should show the “personality” of a brand. How are we doing?
Allow us to offer up the title of today’s blog as an example. We could have called this post something along the lines of “Tips For Writing A Good Blog”. But, as you can see, that would have been a pretty bland choice. Many content marketing pundits argue that a blog post is only as good as its headline. Why? Well, what else is going to make a person click on the blog to read it?
We just mentioned the term “content marketing”. Let us be clear. Each blog post on your website counts as a way to market your business. Earlier, we pointed out the need to grow SEO and engage website visitors. To reiterate, the more you blog, the more opportunities you give your website to be found. The more your website is found, the more chances you have to convert visitors into customers.
How do you convert those visitors? Place calls to action at the end of each blog. We’ll now offer you the perfect example: To learn how MeloTel’s Bloggers & Creative Writers For Hire can get your blog to generate greater interest in your brand, please don’t hesitate to call us at 1-888-MELOTEL today!