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August 18, 2020

Letting You In On A Few Not-So-Secret Blogging Secrets

You might have noticed that we like blogging. If we’re being honest, the MeloTel team sees itself as having been ahead of the curve when it comes to the whole blogging thing. When our company was founded more than 11 years ago, we ensured that a blog section could be found on our website. Today, our blog is going stronger than ever with several posts every week.

Naturally, we’ve also established our Bloggers & Creative Writers For Hire as a popular service. Our blog writers have been writing for a wide variety of businesses for more than a decade. Can we help to either start a blog for you or improve the one you have? Allow us to reveal a few of our (not-so-secret) blogging secrets.

We keep consistent.

As we’ve pointed out, you can read a new blog on the MeloTel website almost daily. This does a number of positive things for our brand. Firstly, it guarantees that our site always remains fresh. You are pretty much guaranteed new content every time you visit our website.

Secondly, it helps to grow our SEO. Search engines look very favourably on sites that constantly update with new content. Many of our clients choose to have our team post their blogs once or twice a week. We wouldn’t recommend that you blog less frequently than that.

We provide variety.

Our blog topics change up all the time. No two blogs are the same even if they cover similar concepts. The key to an interesting blog is variety. As well, we do our best to be as informational as we are intriguing. Blogs are meant to be engaging reads. They shouldn’t come off as news articles or worse, blatant advertisements.

We also do our best to write using very friendly tones. Each post is meant to elicit a conversation. Blogs should show the “personality” of a brand. How are we doing?

We use cool titles.

Allow us to offer up the title of today’s blog as an example. We could have called this post something along the lines of “Tips For Writing A Good Blog”. But, as you can see, that would have been a pretty bland choice. Many content marketing pundits argue that a blog post is only as good as its headline. Why? Well, what else is going to make a person click on the blog to read it?

We include calls to action.

We just mentioned the term “content marketing”. Let us be clear. Each blog post on your website counts as a way to market your business. Earlier, we pointed out the need to grow SEO and engage website visitors. To reiterate, the more you blog, the more opportunities you give your website to be found. The more your website is found, the more chances you have to convert visitors into customers.

How do you convert those visitors? Place calls to action at the end of each blog. We’ll now offer you the perfect example: To learn how MeloTel’s Bloggers & Creative Writers For Hire can get your blog to generate greater interest in your brand, please don’t hesitate to call us at 1-888-MELOTEL today!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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