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March 6, 2012

Learning The Notion Of Cross-Promotion


Most business owners are constantly thinking of ways to promote their businesses without overspending. And while there’s many ways to do this, one of the best methods of cost-effective advertising is cross-promotion. Essentially, this strategy costs a business owner nothing save for a little bit of effort in helping out an affiliate.

Naturally, in return you will be receiving an advertising push from another business that may help you to attract customers that you may never have met otherwise. On, it states that “cross promotion is one advertising strategy that not only increases your client base, but with the right products and services, it can help you reach out to as many clients in an efficient, credible and memorable manner.”

It’s actually quite easy, insists the site. And the best thing about it is that it works to everyone’s advantage. As long as you are working with a credible company – no matter how big or small – your brand will have an easier time reaching out to its target market. Essentially, you are getting involved in “shared work”.

The key is to work with an affiliate who shares your target market. That way, you know that your business will be advertised to the appropriate demographic. As points out, this strategy helps you to not only increase your own client base, but it will provide your target market with an advertising campaign that may surpass bigger competitors.

So how do you actually cross-promote? Cross-promotion may occur in a number of ways. Joint media appearances are one of those ways. Collaborating with team members from more than one company at a particular event means that you will be able to pass out more promotional material to more people more efficiently.

How about online advertising? This inexpensive practice can go a long way. Something as simple as a link or ad swap on your company website can do the trick. That way, everyone who visits your affiliate’s website will know about you. Everyone who visits your website will know about them. It’s a fair trade-off that won’t cost you a thing!

It’s all about building a team within your industry. According to, “By getting on a team, a small business have more chances of reaching out to as many target clients without having to spend so much for their marketing campaign. Not to mention that small businesses are able to stand out collectively, giving them an opportunity to compete with the other bigger fish.”

With that being said, we’d like to throw out a plug for our friends, Perfeck Strangers. The Toronto-based hip-hop duo who put MeloTel President, John Meloche in their debut video “Ghetto” have just released their debut album, Series Premiere. You can download this amazing 12-track LP for FREE on the URBNET Records website. Enjoy!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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