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January 25, 2019

Keeping In Touch Is A Top Way To Market Your Business

Reliable. Trustworthy. Dependable. Honest.

Take your pick. These words are the ones you most want associated with your brand. Without having your company garner such reputable accolades, it’s bound to face defeat at the hands of its competitors. In today’s world, consumers are far more interested in the genuine bonds they’re able to create with the businesses they support than the products and services those same businesses offer.

Consider the fact that it’s most likely your products and services are offered by a multitude of businesses in your industry. There has to be a special “it” factor that separates your brand from those others. What is it that will make your customers keep coming back to you time and time again instead of having them try out the competition? It’s all about your customer relationships. And one definite way to build and strengthen them is to keep in touch.

Keeping in touch can lead to word-of-mouth promotion.

How many times have we stated that there’s no better type of advertising than word-of-mouth promotion? We don’t know either! That’s because we’ve regularly stated that our own company’s success has been achieved primarily from recommendations. We know, first-hand, that happy customers breed new customers. So, it should go without saying that keeping in touch is a great way to attract new business.

By reaching out via telephone, email or even text message, you show your current customers that you care about them. You demonstrate your appreciation for their business and this provides an added value to being your customer. The gesture of keeping in touch is what will likely first come to mind when that customer speaks to someone else of his/her experience with your brand. On, Nancy Jackson provides the perfect example.

“Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year,” she details, “She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters — and that’s why she instantly thought of my services when her client voiced his need.”

It’s called “keep in touch magic”.

At least, this is how Jackson refers to the simple strategy of reaching out to your current customers. She points out that many entrepreneurs have large contact databases, but don’t fully utilize them. Too often, business owners spend time and money trying to look for new business forgetting that their previous customers are the most likely individuals to return and support their brands.

“Nurturing the relationships you already have is crucial to growing a successful business,” insists Jackson, “And finding a way to keep in touch with those contacts on a regular basis is integral for keeping yourself and your business on their minds.”

At MeloTel, we believe we have the perfect “keep in touch” solution!

Single Number Reach ensures that you never miss a call, no matter where you are. With this feature, you can stop giving out your personal cell phone and have your calls routed to any device of your choice. Being able to stay in touch with your customers has never been so easy! For information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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