Reliable. Trustworthy. Dependable. Honest.
Take your pick. These words are the ones you most want associated with your brand. Without having your company garner such reputable accolades, it’s bound to face defeat at the hands of its competitors. In today’s world, consumers are far more interested in the genuine bonds they’re able to create with the businesses they support than the products and services those same businesses offer.
Consider the fact that it’s most likely your products and services are offered by a multitude of businesses in your industry. There has to be a special “it” factor that separates your brand from those others. What is it that will make your customers keep coming back to you time and time again instead of having them try out the competition? It’s all about your customer relationships. And one definite way to build and strengthen them is to keep in touch.
Keeping in touch can lead to word-of-mouth promotion.
How many times have we stated that there’s no better type of advertising than word-of-mouth promotion? We don’t know either! That’s because we’ve regularly stated that our own company’s success has been achieved primarily from recommendations. We know, first-hand, that happy customers breed new customers. So, it should go without saying that keeping in touch is a great way to attract new business.
By reaching out via telephone, email or even text message, you show your current customers that you care about them. You demonstrate your appreciation for their business and this provides an added value to being your customer. The gesture of keeping in touch is what will likely first come to mind when that customer speaks to someone else of his/her experience with your brand. On BusinessKnowHow.com, Nancy Jackson provides the perfect example.
“Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year,” she details, “She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters — and that’s why she instantly thought of my services when her client voiced his need.”
It’s called “keep in touch magic”.
At least, this is how Jackson refers to the simple strategy of reaching out to your current customers. She points out that many entrepreneurs have large contact databases, but don’t fully utilize them. Too often, business owners spend time and money trying to look for new business forgetting that their previous customers are the most likely individuals to return and support their brands.
“Nurturing the relationships you already have is crucial to growing a successful business,” insists Jackson, “And finding a way to keep in touch with those contacts on a regular basis is integral for keeping yourself and your business on their minds.”
At MeloTel, we believe we have the perfect “keep in touch” solution!
Single Number Reach ensures that you never miss a call, no matter where you are. With this feature, you can stop giving out your personal cell phone and have your calls routed to any device of your choice. Being able to stay in touch with your customers has never been so easy! For information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
