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July 6, 2017

Why Keeping Your Company Website Updated Is A Must

In 2017, a lot of people are meeting each other over the internet. With a wide variety of dating websites and apps to choose from, couples are being created in ways that were impossible just a couple of decades ago. Interestingly, many individuals gain their first impressions of their eventual partners by viewing pictures of them online. Needless to say, the internet is a pretty powerful tool.

The internet provides most consumers with their first impressions of your company.

Obviously, the internet can be just as powerful a tool for your business. After all, you’re looking to develop new customer relationships, aren’t you? So what makes your company any different than the average person looking for a date? Okay, quite a bit…BUT, it’s of vital importance that you’re well aware of the one major thing you have in common. It is likely that you’ll be discovered online.

That is, of course, if you have an enticing website to represent your brand. The importance of keeping your website regularly updated cannot be understated. Web users have many options. They know that they can jump from website to website within seconds very easily. So what would make a visitor to your website stay on your website? The first thing would be fresh content.

Don’t underestimate the importance of SEO.

Google looks favourably upon websites that update its content on a regular basis. The more content available on your site, the higher the chances are of it ranking high in search engines. One of the main objectives you should have for your business is for it to be found online when people search keywords that are relative to your industry. SEO is what helps you attract new website visitors.

Of course, you also want to give those visitors reasons for coming back. The more times people visit your site, the more likely they will be to transition into paying customers. Having a blog is a great way to get people to keep visiting your site. With new and relevant information constantly being posted to your blog section, you encourage people to check up on it often.

Your blog also provides the public with your brand’s “voice”. Anecdotes, opinion pieces, lists of advice – they all represent positions your company takes on particular issues. The blogs themselves are little pieces of customer service as your readers can go to them for insight on certain areas of interest. Naturally, each blog should encourage them to contact you directly in order to learn more about how your business can benefit their lives.

It’s important to be mobile-friendly.

“Oh, they have the internet on computers now” -Homer Simpson

Hopefully, you’re not so in the dark about the internet that you’re unaware of how people access it. Keep in mind that people don’t just search the internet on their desktop computers anymore. Mobile devices such as smartphones, tablets and laptops are very often used for internet surfing. Ensuring that your website is mobile-friendly is a must in today’s business world.

Contact MeloTel to learn about how our Website Maintenance Services can ensure that you’re getting the most out of your company website. Be sure to ask about our Bloggers & Creative Writers For Hire as well. You may call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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