The answer to the question posed by today’s blog title was actually answered by the first sentence of our last blog. “Online reviews mean the world to businesses,” it reads. But, as you may have guessed, we’d like to elaborate on that point just a little more. Online reviews have taken over traditional advertising as a more captivating method of convincing consumers to give businesses a try.
Let’s suppose you’re looking for a new washer and dryer. You recently saw a commercial on TV for a great set, so you go online to learn a little bit more about the company. (This is what the majority of consumers do, these days.) However, during your search on the brand, you found several customer reviews that listed the company’s washer and dryer as “trash”. How likely are you to make that purchase?
“94% of online shoppers reported that a negative review has convinced them to avoid visiting a business,” informs Smith Willas on Mention.com, “This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.”
Online reviews give you excellent opportunities to reach out to the supporters of your business. If you read a positive review, contact the customer and offer your thanks. Offering a little discount or perk during his/her next visit would be a nice touch. If you read a negative review, you should also reach out to that person. Use the opportunity to improve the customer experience. Find out what went wrong and work to remedy the issue. It may earn you a loyal fan.
“To stand out against competitors within your local community, it’s important to find interesting ways to connect with your customers,” says Courtney Dobson on MarketingBitz.com, “Reviews provide an avenue for doing just that. When a customer leaves a review, you can take the time to respond and thank them for taking the time to do so. This will also provide credibility to others who read the reviews and see your responses.”
Of course, as long as your reviews are predominantly of the positive variety, your company is going to grow its reputation. Online reviews boost the visibility of your brand. The more visible your company is online, the more success it’s bound to achieve. As Willas points out, most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy.
“These websites all have their own unique ways of indexing and surfacing content, but they all value original and fresh content, and customer reviews can definitely help feed the content machine, keeping your brand favoured by algorithms,” he writes.
We would love it if you posted an online review of MeloTel. If you wish to post a Google review of our company, you can do so through our new link HERE! If you have any questions, please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website.
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"