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in Canada
November 1, 2017

Why It’s Totally Worth It To Post Regular Blogs

At MeloTel, we’ve been blogging for quite a long time. We tend to keep the blog section of our website updated on a very regular basis in order to ensure that our site always contains fresh content. Having fresh content is certainly one way to encourage readers to keep coming back. It also helps for our site to get picked up in search engines whenever people type in keywords that are related to our business in their searches.

In case the title of this blog entry didn’t already make it clear…yes, it’s totally worth it to post regular blogs! But, perhaps, you’re not completely convinced. Allow us to explain.

Having a regularly updated blog is a great way to build trust.

In today’s world, consumers greatly value the relationships they have with the companies they do business with. Savvy shoppers know that they have options when it comes to locating the products and services they’re most interested in. What often helps people to land on their buying decisions are the experiences they enjoy with the businesses they’re interested in.

Blogs help to develop bonds. They are your company’s way of directly communicating with its target audience. Unlike standard news articles, blogs are meant to be written in very conversational ways. This gives your company a “voice” or a personality that can resonate with the average individual. Especially when your blogs dole out useful information, tips and industry news, you open your company up to becoming known as a trusted source.

Blogs position you as an expert in your field.

As we’ve alluded to, modern day consumers need to know that your business is good for more than just the products and services it offers. When your company represents itself as a leader in its field, it is likely to gain favour with curious web users. People like knowing that they’re dealing with the best in the business. Your blogs should convey your expert knowledge of all things related to your industry.

In keeping with our previously-made point about keeping your blogs “conversational”, your posts should never be filled with industry jargon that can go over the average individual’s head. Your expertise should be showcased by your ability to introduce new concepts in ways that are understandable. Your blogs should be as intriguing and engaging as they are educational. This goes a long way in gaining your brand a great deal of respect.

Blogs offer an excellent customer service source.

In all likelihood, you operate during particular business hours. Your blog, on the other hand, is available 24/7. The more information contained in your blog posts, the more likely your blog will be recognized as a great customer service source. If it can answer questions that your customers may have, it will do its job in securing loyalty from those who would otherwise choose your competitors. A good blog, it can be argued, is a dependable source of help.

Why don’t we get started on your blog today? MeloTel’s Bloggers & Creative Writers For Hire have been helping businesses across North America grow their customer bases and strengthen their customer relationships for years!

For information about how they can begin blogging for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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