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February 16, 2018

How Do You Know When It’s Time To Update Your Website?

In our last blog, we championed the act of using social media to grow your customer relationships. In 2018, it’s practically a must for all businesses. The world practically lives on social media. The various platforms such as Twitter, Facebook and LinkedIn have become most people’s go-to sources for all news, entertainment and information.

However, as we mentioned, your social media accounts should serve as pathways to your company website. Keeping your website in tip-top shape, therefore, is of paramount importance. When is the last time you updated your website? It may be time to give it a facelift.

What is the date of your most recent blog?

Believe it or not, this plays a big role in the impressions your company website gives its visitors. Today’s consumers are quite savvy. And many of them operate with a “What have you done for me lately?” mentality. In other words, they will examine websites to see just how fresh their content is. A blog section that hasn’t been updated in weeks is a sign to many that the business may not necessarily be keeping up with the current times.

A regularly updated blog, however, communicates that you are an authority in your industry. “Keeping the content up to date on your site builds trust between you and your customers,” says Richard Horvath on, “Most likely, customers rely on your site for useful information on whatever industry you are in. Updated information also helps build domain authority. Domain authority ranks your level of authority on a certain subject.”

Is the number of your website’s visitors dwindling?

It’s important to pay attention to the statistics. Keeping on top of how many visitors your website receives each day is a key to determining how well it’s performing. If it’s not growing in popularity or worse, visitors are leaving and never coming back, it’s definitely a sign that something needs to change.

“Want more clients? Wondering why your website doesn’t generate enquiries?” asks Ash Mashhadi of U.K.-based Design Inspiration, “It may be high time you had your website looked at. Firstly, get a business-savvy web designer to give your site a design audit right away. Then act on their recommendations quickly before they get out of date. Nearly everything has an expiry date on it nowadays, so why would good ideas be any different?”

How can MeloTel help you to keep your website regularly updated?

Our Website Maintenance Services are designed to complete your ongoing web-related tasks while you tend to more important business needs. We provide a variety of solutions that are performed by a highly-skilled, competent and dedicated staff. Our team completes your website’s updates in expeditious time frames, while never neglecting the personal attention you deserve. We also charge a fraction of the cost of hiring a full-time in-house web designer/developer!

For more information about our Website Maintenance Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website. Be sure to ask us about our Bloggers & Creative Writers For Hire as well!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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