In our last blog, we championed the act of using social media to grow your customer relationships. In 2018, it’s practically a must for all businesses. The world practically lives on social media. The various platforms such as Twitter, Facebook and LinkedIn have become most people’s go-to sources for all news, entertainment and information.
However, as we mentioned, your social media accounts should serve as pathways to your company website. Keeping your website in tip-top shape, therefore, is of paramount importance. When is the last time you updated your website? It may be time to give it a facelift.
Believe it or not, this plays a big role in the impressions your company website gives its visitors. Today’s consumers are quite savvy. And many of them operate with a “What have you done for me lately?” mentality. In other words, they will examine websites to see just how fresh their content is. A blog section that hasn’t been updated in weeks is a sign to many that the business may not necessarily be keeping up with the current times.
A regularly updated blog, however, communicates that you are an authority in your industry. “Keeping the content up to date on your site builds trust between you and your customers,” says Richard Horvath on DigitalDoughnut.com, “Most likely, customers rely on your site for useful information on whatever industry you are in. Updated information also helps build domain authority. Domain authority ranks your level of authority on a certain subject.”
It’s important to pay attention to the statistics. Keeping on top of how many visitors your website receives each day is a key to determining how well it’s performing. If it’s not growing in popularity or worse, visitors are leaving and never coming back, it’s definitely a sign that something needs to change.
“Want more clients? Wondering why your website doesn’t generate enquiries?” asks Ash Mashhadi of U.K.-based Design Inspiration, “It may be high time you had your website looked at. Firstly, get a business-savvy web designer to give your site a design audit right away. Then act on their recommendations quickly before they get out of date. Nearly everything has an expiry date on it nowadays, so why would good ideas be any different?”
Our Website Maintenance Services are designed to complete your ongoing web-related tasks while you tend to more important business needs. We provide a variety of solutions that are performed by a highly-skilled, competent and dedicated staff. Our team completes your website’s updates in expeditious time frames, while never neglecting the personal attention you deserve. We also charge a fraction of the cost of hiring a full-time in-house web designer/developer!
For more information about our Website Maintenance Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website. Be sure to ask us about our Bloggers & Creative Writers For Hire as well!