Welcome to October! If it wasn’t painfully obvious before, it certainly must be now – the summer is well behind us. But that’s a good thing. Yes, the weather is chillier, but the colours of the season are always so beautiful to behold. So why not take advantage of them?
The reds, oranges, browns and yellows, that are the norm each autumn, should be injected into the graphic design of your website. Something as simple as a quick website spruce up, that includes fall-themed imagery, can have a huge impact on the traffic it receives.
The U.K.’s Regency Creative agrees that the best way to align your online space with the seasons is by using appropriate colours. “You can choose whether to just update the homepage, or alter your entire colour palette,” says the site, “The most obvious autumnal colours to go for are fiery oranges, reds and browns.”
The change of a colour palette is a simple and effective way to communicate to your website’s visitors that your business is active and innovative. Consider your opinion of a website that never changes. In today’s world, a stagnant site is as good as communicating that a business is either not up to anything new or perhaps, not even in business!
Blogging (as we’ve often blogged about) is arguably the best way to communicate that your company isn’t just active, but is regularly committed to communicating with its customer base. In addition to adding new blogs to your company website, you should update the blog page to incorporate fall colours.
According to Colorlib.com, responsive design is a must. “Great themes of this autumn also get the best out of minimalist approach,” notes the site, “Simple and compelling, they effectively deliver their message and trim out all the unneeded fluff. At the same time, best blogging templates ensure the readability and balanced presentation of your page, allowing enough room for the contents to sit in most favourable positions.”
With October now here, it doesn’t make a lot of sense to continue to keep your summer-based images up on your site. Doing so will easily give away your neglect of your online presence. Regency Creative also agrees that it’s important to check that all of the live images on the website are still appropriate.
“For example, it’s probably not a good idea to use a shot of a family eating ice cream on the beach – unless you sell summer holidays, of course,” reads the website, “Adapt to the needs of your customers by switching your imagery.”
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