In case we haven’t made it obvious in years past, the MeloTel team is pretty fond of the holiday season. And, arguably, no one gets more into the holiday spirit than our company’s Founder and CEO, John Meloche. All you need to do is have a listen to his two volumes of Uncle John’s Holiday Hits for proof. During the holiday seasons of 2012 and 2013, John released full-length albums comprised of holiday favourites sung by the man himself.
Download both versions for FREE from Bandcamp!
We know we’re not alone in being excited about the holiday season. We imagine that retailers and shoppers alike, all over North America, are already gearing up for another festive season of gift-giving, meal-eating and song-singing fun with family and friends. As a result, we think it’s important for all North American businesses to cater to such cheer and excitement. One very smart way for you to do that is to “redecorate” your company website!
Let’s cut to the chase: it helps your bottom line. Naturally, you wish to enjoy another significant increase in sales at this time of year. And while it may be commonplace, it’s never worth it to rest on your laurels. It’s vitally important to communicate to the members of your customer base that your place of business is ready and willing to meet their holiday shopping needs. Communicating this on your website should be priority number one.
Let it not be lost on you that the vast majority of today’s consumers hop online to check out businesses that interest them. Especially during the always-busy holiday shopping season, it makes sense for your website to be inviting, engaging and festive. It will help to bring attention to all of the special discounts, sales events and new products that you’re promoting.
Not only should your plan be to highlight your holiday specials on your website, but you should sell products directly from your website as well. If the online store thing isn’t for you, make sure that there is still an incentive for visitors to make purchases. Place a special discount code on your site and inform visitors to relay that code to your in-store employees. Highlighting a special “Saw It On Your Website Sale” is a great way to strengthen your online presence and boost sales.
Your site, by the way, isn’t your only online entity that should get into the holiday spirit. Be sure to add some festive images to your company’s social media pages. It’s also wise to send out e-mail newsletters that wish each and every one of your clients a happy holiday season. Not only will the sentiment be well appreciated, but the marketing strategy is a great way to further promote your holiday specials to the customers who already support you.
At MeloTel, we understand that updating your website can be both a difficult and time consuming task. That’s why we’re happy to do it for you! Contact us today to discuss our Website Maintenance Services. Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!