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August 25, 2017

Why It’s Important To Have Your Callers Hear Hold Music

Legend has it that hold music was invented as a result of a happy accident. A factory worker’s business – so goes the story – had a faulty wire in the building’s electrical system that patched through a local radio station’s signal through his phone line. Inevitably, having people listen to music while waiting on the line for a person to pick up became a great idea!

When you put your customers on hold, what do they hear?

Those who call up MeloTel and are placed on hold listen to a whimsical little ditty that actually tells the story about being on hold. When taken off hold, many of our customers comment on this song. It has made for the perfect icebreaker with new clients. The song, our new callers often communicate, says a lot about how friendly and approachable the MeloTel brand is.

What does hold music communicate to your customers?

Well, let’s make clear that hold music is necessary. Don’t underestimate it. When customers are put on hold and all they hear is dead silence, it may give them the impression that the calls have been disconnected. Even if callers are well aware that the calls haven’t been cut off, silence can make them feel as if their time is being wasted.

Not only is there an entertainment value to hold music – as is the case with MeloTel’s hold music – but there is an opportunity it presents to advertise your brand. Keep in mind that all hold music doesn’t actually have to be actual music. Instead, it can be a message that includes information about your company’s upcoming events, sales, discounts and offers. Hold time, in effect, offers a great marketing opportunity!

What does your hold time audio say about your company?

It’s important to boost your brand’s image when composing the audio callers will hear when they are on hold. The team, here at MeloTel, has a lot of experience creating voice ads and would be happy to work with you on the hold time audio you’d like to have your callers listen to. Of course, the choice is completely up to you. Some business owners prefer to play their favourite songs while others like to have original songs created just for their callers.

The whole objective, of course, is to ensure that your customers don’t hang up. To ensure that your business continues to provide optimum customer service, you’ll actually need customers to service! Dead silence is boring. It’s also an assumed indication that the call has been disconnected. Whether you choose to use music or a specific hold message, it’s important that your callers hear something when they are on hold.

When you make the switch to MeloTel’s cloud-hosted Commercial Phone Services, Custom Hold Music comes with the package! Be sure to ask us about your hold music options. For more information about how you can take advantage of our phone services and the many features they come with, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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