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Maintenance is a part of life. We all need visits to the doctor for check-ups, right? How else can we ensure that our health is kept in tip-top shape? Our cars, of course, are no different. They all need tune ups at some point or another. Clearly, they need to be regularly filled with gas and receive timely oil changes in order function properly. And then there’s your company website. Guess what? It needs to be maintained just the same.
Far too many business owners across North America take for granted that their websites are performing as they should. The very fact that their websites exist is enough for some entrepreneurs to believe that they have strong presences online. Of course, that isn’t always so. Just like our cars and our own bodies, websites need their own versions of tune ups and check-ups.
In 2018, this is one of the most important questions to answer when it comes to your company website. It should be well known that most web users are surfing the internet with the help of their handheld mobile devices. If your website is difficult to either access or navigate on a smartphone or tablet, you’re going to make it very hard for your business to be competitive. Research shows that more than half of today’s web traffic comes via mobile devices.
For most web users, there are few things more annoying than visiting a company’s website and not being able to locate what they’re looking for. “You’ll find our business location and hours of operation on our website” says many a business owner to their prospective clients. “I can’t find this company’s contact information anywhere” says many of those prospective clients when visiting those websites. Guess what happens with would-be customers who don’t find company websites useful? They go to other companies.
When is the last time you updated the images on your website’s homepage? How often are you updating your blog section? Do you even have a blog section? If you give your website’s visitors nothing new to take in every time they visit your site, why would they come back? To elicit repeat visitors with the intention of transitioning them to paying customers, you need to keep your website’s content fresh.
At MeloTel, we recommend a minimum of one blog post per week. This ensures that no visitor to your site can go more than a week without seeing something brand new on your website. Content is king in today’s business world. And search engines like Google look very favourably on websites that continually update with new and useful content. If you haven’t yet started blogging, it’s best to start right way!
Of course, the MeloTel team would be happy to help you. Please don’t hesitate to contact us to learn more about our Website Maintenance Services and our Bloggers & Creative Writers For Hire. Call 1-888-MELOTEL or use the Live Chat feature on our website!