If you’re looking to make a good impression – and who wouldn’t be? – it’s imperative that your online presence is a strong one. The problem with far too many entrepreneurs, however, is that they neglect their company websites in favour of handling their everyday business tasks. In truth, they can’t be blamed. Their expertise in is in their chosen fields, not web design. Nonetheless, there are many reasons to give a company website a makeover.
Not every web designer is a good web designer. Many use outdated features such as flash intros or even have poor grammar and spelling. Even the smallest of spelling errors can make a website look amateur and untrustworthy. If your site appears old-fashioned or simply just doesn’t look good, it’s time to redesign it.
“Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain,” says Danielle Duggan on BlueCorona.com, “When asked what they think the number one factor in deciding the credibility of a business is, 48 percent said it was the website’s design. An unattractive site can make your business look unprofessional and out of touch with modern buyers, and may cause a searcher to abandon your page.”
If someone views your website from a PC, will it provide a similar experience when viewed on a tablet? If a visitor uses Google Chrome, will he/she find a different looking site if using Firefox? It’s important that your website provides a sense of consistency. That way, it will be easy for visitors to locate what they’re looking for no matter which device or web browser they use for web surfing.
“Consistency has always been key to creating an attractive, helpful and easy-to-use website,” insists Elizabeth Burnam on NewBreedMarketing.com, “To avoid confusing or frustrating users, ensure that the main components of a site, such as the navigation and the colour scheme, remain consistent across every page. This also includes consistency across browsers and device types.”
Okay, so maybe your site is exquisitely designed. That’s excellent. However, it doesn’t necessarily mean that it’s going to help grow your business. In 2019, content is king. It’s important that your site is regularly updated with new content. That includes blogging, which ideally should be done no less than once a week. Fresh content greatly helps to generate higher rankings in search engines.
“You should be able to easily update the content on your site to keep it fresh and relevant, as well as be able to tweak pages for SEO purposes,” says Duggan, “If updating pages on your site has become a lengthy, complicated process, you’re valuable wasting time.”
At MeloTel, we proudly offer Bloggers & Creative Writers For Hire. Our team is made up of masters of the written word and have vast experience updating the content on company websites continent-wide. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"