There are two ways that we can think of to accurately answer the question posed by the title of today’s blog. The first way is to simply say “yes”. But that wouldn’t make much of a blog post, would it? The second way to answer the question is to offer you this entire blog post as our declaration that having a blog on your website isn’t just a big deal – it’s practically an absolute must!
In 2019, traditional advertising is often considered white noise. And that’s because it’s everywhere. We are inundated with ads on television and social media and most consumers are well aware that commercials are just that – ways to advertise products and services. Blogs, on the other hand, are ways to develop and grow business relationships. Sure, they help to advertise brands. But blogs serve as voices that make personal connections with their readers.
They show the human side of your business. They are meant to be written as conversations that encourage engagement from those reading. Each blog post on your website should offer some helpful insight that showcases your expertise in your industry. However, at the same time, they should allow your personality to shine through.
“Your blog is the human angle of your business,” writes Wanda Coustas on HubSpot.com, “It’s where you find your voice. It’s where you explore your audience’s issues and concerns. It’s where your business personality increases the potential of how likeable your brand is. It’s what differentiates you from your competition.”
In today’s business world, consumers want more than just the products and services you have to offer. They want trusted relationships with industry experts they know they can depend on time and time again. By gaining the trust of your customer base, you become recognized as an industry leader. That’s how your products and services can receive support for the long haul.
“A business blog doesn’t have to be all business, all the time,” notes Alyssa Gregory on TheBalanceSMB.com, “You can avoid having a boring business blog by injecting some of your personality and personal brand, going off topic occasionally and using humour. Not only does this give your blog a little individuality, but it can also make you more relatable and approachable by your readers.”
At the end of the day, let’s not forget that one of your primary objectives, as a business owner, is to grow your business. By blogging, you give your company website better opportunities to rank higher in search engines. The regular updating of your site with relevant content is smiled upon by Google and the like. If you’re looking to increase traffic to your site, a blog is an excellent way to go about it.
“Your blog is an evolving collection of articles, keywords, and expertise that any reliable search engine optimization (SEO) campaign demands,” informs Coustas, “Research shows that 75% of users don’t scroll beyond the first page of search results.”