There are two ways that we can think of to accurately answer the question posed by the title of today’s blog. The first way is to simply say “yes”. But that wouldn’t make much of a blog post, would it? The second way to answer the question is to offer you this entire blog post as our declaration that having a blog on your website isn’t just a big deal – it’s practically an absolute must!
In 2019, traditional advertising is often considered white noise. And that’s because it’s everywhere. We are inundated with ads on television and social media and most consumers are well aware that commercials are just that – ways to advertise products and services. Blogs, on the other hand, are ways to develop and grow business relationships. Sure, they help to advertise brands. But blogs serve as voices that make personal connections with their readers.
They show the human side of your business. They are meant to be written as conversations that encourage engagement from those reading. Each blog post on your website should offer some helpful insight that showcases your expertise in your industry. However, at the same time, they should allow your personality to shine through.
“Your blog is the human angle of your business,” writes Wanda Coustas on HubSpot.com, “It’s where you find your voice. It’s where you explore your audience’s issues and concerns. It’s where your business personality increases the potential of how likeable your brand is. It’s what differentiates you from your competition.”
In today’s business world, consumers want more than just the products and services you have to offer. They want trusted relationships with industry experts they know they can depend on time and time again. By gaining the trust of your customer base, you become recognized as an industry leader. That’s how your products and services can receive support for the long haul.
“A business blog doesn’t have to be all business, all the time,” notes Alyssa Gregory on TheBalanceSMB.com, “You can avoid having a boring business blog by injecting some of your personality and personal brand, going off topic occasionally and using humour. Not only does this give your blog a little individuality, but it can also make you more relatable and approachable by your readers.”
At the end of the day, let’s not forget that one of your primary objectives, as a business owner, is to grow your business. By blogging, you give your company website better opportunities to rank higher in search engines. The regular updating of your site with relevant content is smiled upon by Google and the like. If you’re looking to increase traffic to your site, a blog is an excellent way to go about it.
“Your blog is an evolving collection of articles, keywords, and expertise that any reliable search engine optimization (SEO) campaign demands,” informs Coustas, “Research shows that 75% of users don’t scroll beyond the first page of search results.”
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"