In our last blog, we revisited the topic of company website upkeep. Arguably, keeping your website fresh is even more important that keeping your place of business neat and tidy. Okay, maybe not more important. But let’s look at it this way. By maintaining the clean and professional look of your place of business, you impress the many visitors you get each day.
However, your company website is open to a much larger audience – one that spans the globe. So, for would-be customers who don’t or can’t visit your place of business in person, your website is their go-to destination to learn about your brand. Their decisions to make purchases from your company rest heavily on how impressed they are by your website.
There are few things more annoying (enough to leave the website and never come back) than a site that is confusing. An easy-to-navigate site has clearly-labelled tabs at the top of the homepage so that visitors can quickly select their next destination. As an example, the MeloTel website clearly shows the following tabs: Home, About Us, Services, MeloTel Blog, Testimonials and Contact.
This gives our website’s visitors a set of simple directions that will get them to where they want to go within seconds. Naturally, it’s important to have a Services page. Concentrating on that specific tab for just a moment, our Services list pops up when you scroll your mouse over the tab. That allows our visitors to click on the service they are most interested in without having to navigate to a separate page first. We make the process of locating pertinent information as quick and easy as possible.
The difference between a visitor staying or leaving your site is generally found in the content. Your products and services, for example, should be described in such a way that any and all readers become engaged. The text should not just be readable, but intriguing. The “personality” of your brand should be reflected in the way in which your product information is worded.
In other words, does the verbiage help your business to come off as friendly and approachable? Or is it filled with industry jargon that could potentially confuse and turn people away? As we pointed out in our last blog, your website’s content should also be updated regularly. This is where having a well-written blog section comes in super handy.
Never let it be lost on you that people don’t just go online using desktop computers. Smartphones and tablets are all the rage, these days – no secret there. If your company website doesn’t display well on mobile devices, you’ve got a problem. It’s definitely time to update it so that it can be enjoyed by visitors no matter what devices they use.
Let MeloTel help you to improve your company website! Contact us today and ask us about our Website Maintenance Services as well as our Bloggers & Creative Writers For Hire. Please don’t hesitate to give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"