In our last blog, we revisited the topic of company website upkeep. Arguably, keeping your website fresh is even more important that keeping your place of business neat and tidy. Okay, maybe not more important. But let’s look at it this way. By maintaining the clean and professional look of your place of business, you impress the many visitors you get each day.
However, your company website is open to a much larger audience – one that spans the globe. So, for would-be customers who don’t or can’t visit your place of business in person, your website is their go-to destination to learn about your brand. Their decisions to make purchases from your company rest heavily on how impressed they are by your website.
There are few things more annoying (enough to leave the website and never come back) than a site that is confusing. An easy-to-navigate site has clearly-labelled tabs at the top of the homepage so that visitors can quickly select their next destination. As an example, the MeloTel website clearly shows the following tabs: Home, About Us, Services, MeloTel Blog, Testimonials and Contact.
This gives our website’s visitors a set of simple directions that will get them to where they want to go within seconds. Naturally, it’s important to have a Services page. Concentrating on that specific tab for just a moment, our Services list pops up when you scroll your mouse over the tab. That allows our visitors to click on the service they are most interested in without having to navigate to a separate page first. We make the process of locating pertinent information as quick and easy as possible.
The difference between a visitor staying or leaving your site is generally found in the content. Your products and services, for example, should be described in such a way that any and all readers become engaged. The text should not just be readable, but intriguing. The “personality” of your brand should be reflected in the way in which your product information is worded.
In other words, does the verbiage help your business to come off as friendly and approachable? Or is it filled with industry jargon that could potentially confuse and turn people away? As we pointed out in our last blog, your website’s content should also be updated regularly. This is where having a well-written blog section comes in super handy.
Never let it be lost on you that people don’t just go online using desktop computers. Smartphones and tablets are all the rage, these days – no secret there. If your company website doesn’t display well on mobile devices, you’ve got a problem. It’s definitely time to update it so that it can be enjoyed by visitors no matter what devices they use.
Let MeloTel help you to improve your company website! Contact us today and ask us about our Website Maintenance Services as well as our Bloggers & Creative Writers For Hire. Please don’t hesitate to give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!