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February 8, 2017

Why Is It So Important To Keep Your Website Content Fresh?

It’s no longer acceptable to simply have a business website. Some may say that your site is your online business card. But that’s only partially true. While your website should certainly contain contact information, its purpose is so much greater than your business card. It should include product information, photos and a blog for starters. But no matter what type of content your website includes, it’s imperative that it is regularly updated.

Why is it so important to keep your website regularly updated? The importance of keeping your website content fresh cannot be understated. To put it bluntly, when you don’t update your website on a regular basis, it becomes less engaging and therefore runs the risk of ranking a lot lower in search engines. It’s no secret that Google prefers fresh content. The more your website content is updated, the more up-to-date the site will appear and the higher it will end up ranking.

One of the reasons that your rankings will improve is because of the regular addition of keywords to your website. Keywords register with search engine indexing and ranking so the more frequently they are added to your site via blogs, for example, the better you’re able to attract visitors. Clearly, the more visitors you welcome to your site, the more opportunities you have to turn them into paying customers.

How does fresh content grow a loyal customer base? It’s important to note that keeping your website updated also makes it a lot more interesting for its regular visitors. It should never be lost on you that it’s generally easier and more cost-effective to market your brand to those who already support it than it is to advertise to people who’ve never heard of it before. Adding fresh content to your website helps to keep your current customers coming back.

This is especially true when you create emailing lists of subscribers who have entrusted your brand to keep them informed and updated. Fresh content gives readers valuable information and helps to develop a personality for your brand. Blogs have taken over as one of the top communication sources used by businesses of all kinds. They speak to customer bases in personalized ways, offering insight and helpful information that builds trust.

What is the downside to not updating a website? Keep in mind that a website that is rarely ever updated will have a negative effect. It will give visitors the impression that nothing new is happening with your business and, in some cases, may convey that it’s no longer operational. Regular updates add tremendous value to your website – and that includes keeping visitors from going to other company websites for products, services or even information that your company provides.

MeloTel is happy to have announced, this past week, that Webpage Content Writing has been added to the list of services offered by our Bloggers & Creative Writers For Hire. In addition to writing your blogs, our team can also ensure that your website content is easily readable, engaging and delivering value to its visitors. To ensure that your site reads with a “cut above the rest” texture to invigorate greater interest from your visitors, contact MeloTel today!

Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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