The Most Reliable & Trusted
VOIP Service Provider
in Canada
March 6, 2017

How Important Are Taglines And Slogans For Branding?

“Just Do It”.

“I’m Lovin’ It”.

“Taste The Feeling”.

What do these phrases mean to you? For most people, immediate images of Nike, McDonald’s and Coca-Cola come to mind. Now, we’re not exactly endorsing any of these brands. But we are saying that these slogans have helped these super successful corporations stick in the minds of consumers worldwide. These simple three-word sentences have had huge impacts on the buying public – proving how important it is to invest in taglines and slogans for your company.

What makes a good slogan? To be completely fair, the above mentioned slogans represent some of the most popular companies on the planet. So, while they are well known and closely associated with the brands they represent, they aren’t all that descriptive. Perhaps, their power is found in their simplicity. So, it can be argued that the “quick punch” effect of a slogan may be the most lucrative for a company trying to grow its brand image.

However, it can also be argued that a good slogan is one that helps to reinforce and emphasize the brand’s identity. “It’s Finger Lickin’ Good”, for example, directly correlates great tasting food with the KFC brand. Conjuring up the very image of eating food so tasty that it would encourage one to lick his or her fingers post-meal is a great way to convey flavourful menu options.

A good slogan should also be memorable. “Got Milk?” happens to be a more recently-used slogan for the dairy beverage although most people tend to recall the “It Does The Body Good” slogan that was heavily used in years past. To this day, amidst mounting evidence that suggests that cow’s milk has negative health implications, most milk drinkers cite calcium, among other health benefits, as reasons to continue consuming the product well into adulthood.

How can slogans attract new customers to your business? Many company owners utilize their slogans in all of their marketing materials – as they should. They appear on their websites and business cards as well as their letterheads and promotional products. In fact, many businesses go so far as printing t-shirts and hats with their company slogans on them in order to grow their brands’ popularity.

The key of a good slogan is that it is not only memorable, but that it is marketable. It should convey the strength, dependability and uniqueness of your brand while being able to stay on people’s minds. Consider the power of a phrase – a seemingly arbitrary grouping of words that may be used by people on a daily basis – that is directly connected to your brand.

People say “just do it” for a wide variety of reasons all the time. But, they can’t help but think of the popular apparel brand when the words are uttered. Having a tagline or slogan developed for your company may just be the biggest step it takes in growing its brand image.

MeloTel is proud to announce that the development of Taglines & Slogans has been added as a new service offered by its team of Bloggers & Creative Writers For Hire. At an incredibly affordable rate of just $20, our team will send 15 taglines and slogans your way for you to consider as part of your branding. It’s an incredibly worthwhile investment that has the potential to make a big difference for your business!

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

0 Comment
Leave A Comment

Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

Request Information

Connect With Us