Here’s the simplest way for us to answer the question posed by the title of today’s blog: very! In 2017, customers and the businesses they support have much different relationships than they did even a decade ago. Today, nearly everything a person does is a matter of public interest. Many consumers take to their social media accounts to express their likes and dislikes and often, this has to do with their experiences with various companies.
A bad experience at a restaurant can easily become a tweet or a Facebook post before the customer has even left the table. With that said, it’s important to note that your relationships with your customers are more important than ever these days. Taking steps to develop and grow your personal connections with the people who support your business will often be the difference between keeping them as loyal customers and losing them altogether.
Is it even possible to stay in touch with all of your customers on a regular basis? Allow us to clarify that no one is suggesting that you call each of your customers every day to ask them how they’re doing. It’s certainly not your job to keep daily tabs on the people who you have done business with. However, you can always partake in particular activities like creating an emailing list for your newsletters.
At MeloTel, we email newsletters weekly to ensure our client base that we always have them in mind and to reassure them that we are regularly available to answer any questions they may have about the services we provide. If you’re a store owner, you can also take your emails one step further by making them invitations for your in-store events. Having a “Customer Appreciation Sale” is an excellent way to gain further favour with the people who have already supported you.
What is the best way to communicate to your customers that you are accessible to them? At the end of the day, it’s all about being accessible. Perhaps, more important to your customers than sending out invitations or providing regular tidbits of information via email, is being available on the phone. After all, many customers prefer being in touch at their leisure, not yours. So when they call you, it means a lot to them that you’re there.
At MeloTel, we highly recommend our Single Number Reach feature because it literally makes it impossible for you to be unavailable! The incredible service allows you to forward your business phone number to up to five different devices so that that they all ring simultaneously when it is called. That way, no matter what phone you’re nearest – office, cell, home, car or other – you’ll be able to take the call.
Now, of course, just because you’ll always be next to a ringing phone, it doesn’t mean you’ll always be available. When you’re too busy to pick up, the Single Number Reach feature allows you to utilize the Voicemail to your Email service that sends voicemails as mp3 files to your email inbox. That way, even if you do miss a call, it will be practically impossible to miss a message!
Being more accessible will certainly make your business more likeable. Why not make 2017 the year you make staying in touch with your customers a high priority? For more information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"