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July 14, 2016

How Important Are Regular Updates To Your Website?

Picture a store that is located in an area that you frequent. It’s a store that you see fairly regularly. From time to time, you may even pop into the store to make a purchase or two. But, over the course of time, you notice something different about the store. And that’s that it hasn’t changed at all! While the stores the neighbour it have renovated, revamped their signage and begun to offer new products, this one store has stayed the same.

Its decor has become old-fashioned, its signage dilapidated and its products obsolete. The store, by all accounts, has become outdated and no longer relevant in today’s marketplace. It hasn’t changed with the times in order to address its customer base’s ever-changing needs. Consider this scenario while thinking about your company website. Are you keeping it updated? If your website remains exactly the same day in and day out, it’s giving a bad impression.

How bad is the impression given by a website that is rarely updated? Well, similar to the store described in the scenario above, it makes your business look outdated. In many cases, a website that goes without updates conveys that a business may even be no longer operational. A company website is its soundboard. Its job is to constantly update the general public with new goings-on.

By not having your company website updated regularly, you give the general public the impression that there is nothing going on with your business. You give web users no reason to continually visit your site. So why would people then want to visit your store? Here’s another analogy. Consider your favourite television show. You love watching it, right? But would you want to watch the exact same episode every single day?

How good is the impression given by a website that is regularly updated? Well, the obvious answer is that it gives the opposite impression of the one described above. A regularly updated website immediately conveys that a business is not only operational, but successful. When good things are happening, business owners should be excited about communicating that. And one of the best ways to do that is through blogging.

As we’ve described in numerous blogs before, blogging provides a voice for your company. It’s a form of direct communication with your customer base. It helps to establish your brand as a reliable source of information, not to mention products and services relevant to your industry. Blogging also helps to increase the number of hits your website receives in search engines. If you want web users to find you when Googling, blogging will certainly help!

In what other ways should you update your company website? Earlier, we mentioned renovations and new signage as examples of physical changes that business owners can make to their places of business. Your website design should be updated from time to time to show your commitment to keeping things fresh. Also, it’s important to update product information as well as news about sales, discounts and deals to generate buyer interest.

At MeloTel, we offer Website Maintenance Services which are perfect for the individual or small business owner that has a small amount of sites in his/her network and can benefit from about two to 15 hours of work each month. Our highly-skilled, competent and dedicated team can complete all ongoing web-related tasks that may be taking your time away from more important business needs.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website. And be sure to ask us about our Bloggers & Creative Writers For Hire as well!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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