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April 21, 2017

Why Is It So Important To Be Accessible To Your Customers?

In today’s world, consumers don’t just want high-quality products and services. They want customer experiences that provide them with greater value in their buying decisions. As well, they want the peace of mind in knowing that they can depend on the companies they support for their future needs. After all, it is a lot easy on customers to keep going back to the same businesses for help instead of having to locate new ones.

What can business owners do to ensure that they secure repeat business? Being dependable is certainly a huge part of the deal. And a huge part of dependability is accessibility. Are you available when your customers need you? If so, you’re doing a great job in gaining and maintaining trust. Don’t ever underestimate how important it is for your customers to access you. There are many reasons why it will help to keep them loyal.

Here are four:

1. Most people don’t like leaving messages.

Yes, there are bound to be times when you simply can’t pick up the phone. And, it’s important, during those times, to remember to return your voicemails promptly. However, most people simply prefer to speak to live voices. They feel that leaving messages will only force them to repeat themselves once they get to who they’re looking for on the phone.

2. Customer service is the hallmark of all businesses.

Never underestimate the importance of customer service. Most consumers will openly admit changing brands because of customer service – regardless of the quality of the products a company sells. When customers call companies up, they don’t like to wait long times or speak to representatives in the wrong departments. People appreciate quick, knowledgeable, friendly service. When you’re accessible, you provide that!

3. Most people live for convenience.

Consider the fact that we live in a world where a lot of people shop from the comforts of their homes. Online shopping has made it so that consumers don’t even need to get out of their pyjamas to buy what they want. With that said, what makes you think that people have patience to deal with business owners who don’t pick up the phone? When you’re accessible, you make things easy for people. People love easy!

4. Your actions are a reflection of your brand.

When customers wish to deal with you directly and you’re not available, it makes your entire brand look bad. People aren’t so ready to forgive representatives of a business that were rude with them. They refer to the brand name – not the individual person – when discussing how disappointed they are in the service. Don’t give customers reasons to give your company bad reviews. Be there for them when they need you!

At MeloTel, we’re well aware that it’s not always that easy to be accessible to your customers all the time. This is especially true for business owners who are continually on the go. That’s why we’re so proud of our Single Number Reach service. It enables you to forward your business number to up to five different devices so that they all ring simultaneously when that one number is called!

Single Number Reach is widely regarded as a feature that helps business owners to never miss any important calls! For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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