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February 1, 2017

The Importance Of Getting A Website For Your Small Business

Some small business owners – we’re not naming any names – are quite content with doing business the old-fashioned way. They figure that as long as they’re providing unique services or offering interesting products, they can succeed by passing out business cards and asking their friends for referrals. Now, certainly this approach may help one to grow his/her small business. But, it will do so slowly – very, very slowly.

In today’s online-obsessed world, the above mentioned tactics must be combined with the development of a strong online presence in order to truly make a business expand. These days, nearly everyone owns a smartphone. To gain access to information about any type of business or topic of interest, a person can simply type a few keywords into a Google search. When your industry is being searched, but your business isn’t found – there’s a problem.

How does getting a website immediately grow your business? Firstly, it helps to add credibility to your brand. There is a widespread belief, in today’s society, that if your business isn’t online, it’s practically non-existent. It’s a “bad look” to have no digital/virtual representation of your business. It’s practically expected that, if you’re in business, people should be able to learn more about you online.

Secondly, your small business website provides a great convenience to both your would-be customers and yourself. Think of it as your digital business card. Not only do you provide people with a way to easily get in touch with you, but you offer a direct look at your products and services via your website. At the very least, it should have photos displaying your goods, descriptions of what you have to offer and contact information.

How does getting a website help to increase sales? Once you’ve established an online identity, you will have the ability to get the word out about your business to a much more far-reaching audience. Your website is a 24/7 entity that can promote your brand for you while you’re asleep – literally. It gives you a reach you simply can’t achieve by handing out business cards and hoping for word-of-mouth promotion to pick up.

As well, your website enables you to sell your products online. If you choose, you can set it up with an e-commerce solution that will allow visitors to make direct purchases. If you’re interested in increasing sales (and who isn’t?), there are much worse ways to go about it than to let people buy products directly from your website. Online shopping, in case you weren’t aware, continues to grow in popularity with each passing year.

If you’re a small business owner, MeloTel can get your company website all set up for you by registering your domain name, hosting your email and website and designing and maintaining your website for you! Our excellent Domain, Email & Web Hosting services provide you with high-performance, no matter the size of your business. Our Website Maintenance Services are very affordable and take the weight off your shoulders so that you can focus on running your business.

For more information about getting a website set up for your small business, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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