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April 16, 2014

The Importance Of A Strong Online Presence


abstract internet concept with globeIt’s a hustle and bustle world out there. People are constantly on the go and things continue to rapidly change. There is an influx of information coming at us on a daily basis. It’s hard to keep up with everything that’s going on. There’s television, the internet, radio and seemingly thousands of other ways to keep in touch with the world. Let’s not forget smartphones, tablets and laptops. Wait…

Let’s slow down for a second. Life can get pretty overwhelming these days, can’t it? Being a business owner, you have enough on your plate already without having to worry about the world going on around you. However, it can’t be lost on you that to keep up in today’s business world, you need to be on top of the latest technologies. You may not have the budget for radio and television commercials. But the internet on the other hand…

We all know about the power of the internet. Those smartphones, tablets and laptops may not be devices that you’re an expert at using (don’t worry, many of us are still getting the hang of them), but it doesn’t mean that your business should be absent from anyone of them. In other words, the internet has become today’s chief source of information and entertainment. So your online presence is arguably more important than any other advertising avenue you could employ.

But not being a tech-genius yourself, how would you know what to do in terms of designing and maintain a website? Maybe you don’t have enough time in the day to be updating your social media profiles on a regular basis. Does this mean you shouldn’t consider such avenues priorities? Of course not. There are several reasons to ensure that your online presence is extremely strong.

It helps search engines to find you. Make no mistake about it. Canadian consumers head online to learn about the products and services that they are interested in before they head out to do any shopping. If you want customers to support your business, you’ll need a strong website to support it first. This way, when would-be shoppers attempt to locate information revolving around your business type, they’ll end up finding you!

It shows your customers that your business is active. If your website looks like it hasn’t been updated in years – weeks even – visitors are not bound to return. A website that goes without updates for too long will appear as if it has been abandoned. And guess how that makes your company look? If you want potential clients to know that your brand is continually evolving, your website will have to prove it.

It promotes links to your website. We live in a world where when people want others to know about things that they are into, they post links to those things through their social media profiles. If you want more people to share links to your website, you’re going to have to give them reasons to do so. Blogging will play a big role in making customers interested in clicking on and sharing links to your site.

So what to do about keeping that website of yours updated? As mentioned, it’s not uncommon for business owners to not have the time or know-how. MeloTel offers Affordable Website Maintenance Plans so that updating your website can be accomplished without having you spend time you don’t have or exceed your marketing budget. For more information, give us a call at 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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