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April 18, 2018

The Importance Of Selecting The Perfect Domain Name

Choosing a domain name for your company website may not be as easy as you think. Consider the time it took for you to settle on the name of your business. Undoubtedly, a lot of thought went into it, even if it was based on a family name. Did you go with tradition? Did you create something totally unique? Clearly, your business name is incredibly important. Therefore, your company website’s domain name should be considered just as integral to your branding.

MeloTel.com may have been an easy decision for our company website. However, there is more than MeloTel than may instantly hit the eye. Our Founder and CEO, John Meloche decided that it was important to him that his company name had a family element to it. As you can see, the first four letters of his family name represent the first four letters of his business name. Naturally, adding the “tel” from telecom or telephone (take your pick) made the most sense for his company name.

But what if your business name is a long one?

John’s Telephone Equipment & Repair Shop would sensibly need to come up with a domain name that is much shorter and sweeter. The “short and sweet” aspect of domain names goes a long way. It helps for people to easily remember the web address without writing it down. It’s also important for people to be able to recall a company’s website after hearing it. If the domain name needs to be spelled out when uttered verbally, it just makes it harder to find.

On Forbes.com, Denis Pinsky agrees that having a pronounceable web address is the way to go. “Even though users aren’t likely to be saying your domain name out loud, pronounceability is still important,” he writes, “This is because of something called processing fluency: the ease with which our brains can process information. Names that don’t require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations.”

Pinsky goes on to insist that domain names be kept short…but not too short. There are times when keeping a web address short for the purpose of making it easy to remember can have the opposite effect. “Compare ‘PastaScience.com’ to ‘PastaSci.com’,” he gives as an example, “Thanks to the abbreviation, the latter is harder to both pronounce and remember, despite it having fewer characters. The first version works fine.”

Should you use a .com or a .ca?

If you’re Canadian business that deals only with Canadian customers, your best bet is selecting a domain name that ends with .ca. The extension is one that specifically connotes that you are a Canadian business that serves Canadians only. Going with a .com address still allows your business to be easily accessible in Canada, however, it declares that you extend your services to consumers worldwide.

As MeloTel is a telecom provider for business owners in both Canada and the United States, we decided that going with a .com domain name made the most sense for our company website. However, our team is also dedicated to helping you find the perfect domain name of your company website. Let’s get started today!

For information about our Domain, Email & Web Hosting services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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