Welcome to the month of June! Some (this Gemini blogger included) might say that it’s the most wonderful month of the year. What’s not to love about June? It’s the month when the school year ends and the summer officially begins. It also marks the final month in the first half of the year. And for most business owners, it’s the time to begin thinking about how to prepare for the third quarter. However, today’s blog isn’t about June exactly. It’s more about June 1st.
To be more specific, it’s about the first of every month and how important it is to post a blog on your business website on that date. This isn’t to say that posting on the first is a must. It is, however, a comment about the importance of keeping your business website regularly updated. If you can’t get a blog posted on the first of each month, you’ll want to ensure that your blog is updated very soon after.
What’s so important about posting on the first? With the beginning of each new month, there is an automatic “dating” of your previous blogs. A blog posted one day earlier is still “last month”. Offering a new blog at the beginning of the month allows even the most casual of website visitor to say “hey, this blog is pretty fresh!” That counts for those who visit on the second, third or fourth, as well.
Consider the fact that when a new month starts, anything marked with a date from a previous month has the appearance of being “old”. Of course, it isn’t. A blog posted on May 31st is still within its first 24 hours of existence today. Nevertheless, it appears more dated that something posted on today’s date. It’s not much different from pricing an item at $9.99. Everyone knows that it costs ten bucks – more when you add tax. The price just seems more desirable.
What other benefits are there to updating your blog early in the month? Most blogs are set up with “archive” sections. This categorizes the blogs based on the months they were written in. Therefore, if you wish to read all blogs posted in the month of May 2016, you can do just that by clicking on that archive. By posting a new blog today, we automatically generate a “June 2016” archive section our blog. Again, this helps to add to the “freshness” of our website.
Keep in mind that most bloggers tend to stick to a pretty solid blog-posting schedule. Business owners tend to like having members of their readership know exactly when to check back for the next blog entry. This is especially true for those who don’t post daily. Many business websites post once, twice or three times a week on the exact same days each week. This helps to foster consistency.
How does skipping the first impact your blog readers? When a visitor to your website notices that there has been no blog posts for the month (even if the month isn’t even a day old yet), it conveys that you may not be posting all that regularly. It may lessen how often they visit. Again, it’s all about perception – not necessarily reality. So, while it’s important to stay consistent, it can be argued that it’s even more important to stay “fresh”. Posting on the first of the month will help you uphold that impression!
MeloTel’s Bloggers & Creative Writers For Hire are experts at writing inventive, informative, interesting and perhaps most importantly, timely blogs. For many years, we’ve been helping business owners across North America generate greater website hits and overall interest in their brands thanks to our regular blog posts. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"