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March 8, 2017

The Importance Of Keeping Your Website In Tip Top Shape

What exactly does it mean to keep your website in tip top shape? At MeloTel, the way we see it is that particular attention needs to be paid to two important facets of your website: its content and its design. Neglecting to update either of these two facets on a regular basis will have its visitors thinking that your company is slacking. In other words, they won’t be quick to return, leaving your business with fewer opportunities to welcome new customers.

Why is it so important to keep your website’s content fresh? There are many reasons to update the content on your company website. One of the most important is that it helps for the site to rank higher in search engines. When curious web users type key words that are relevant to your business into Google, your site stands a better chance of being listed at the top when its content is fresh.

Of course, the higher your site ranks in search engines, the more opportunities you give it to welcome new visitors. The more visitors you welcome, the more likely you are to transition them into paying customers.

A website with freshly updated content also gives a much better impression of your brand. Consider the opinion you have of a website that hasn’t updated in months…or even years! If you visit a site and its last blog was posted months ago, it gives the impression that nothing is happening with that business. Some may even assume that it has closed its doors!

Updating your website is the best way to guarantee a new visitor that your business is not only operational, but on the cutting edge. Blogging is highly heralded as today’s best way to not only keep content fresh, but keep the public engaged with your brand.

Why is it so important to update your website’s design? Updating the design of your website isn’t going to happen as frequently as you update its content – nor should it. You want to treat your website similarly to the way you would treat your physical business location. It’s going to need a bit of a makeover every now and again. Moving things around and updating the design helps to keep interest alive. Not to mention, it proves that you’re forward-thinking and innovative.

It’s also important to avoid some of the things that turn web users away. For example, you’ll want to ensure that your website is easy to navigate and is complete with tabs that will help visitors find exactly what they’re looking for. As well, you want to ensure that your site has a sleek and professional colour scheme. One that’s too busy or oversaturated with images may come off as obnoxious and undesirable.

Also, it’s super important to make your website mobile-friendly. Don’t forget that, these days, many people browse the internet on smartphones and tablets. Making your website compatible with such devices is imperative to getting it to be a popular destination for people who are interested in what your company has to offer.

At MeloTel, we offer Website Maintenance Services that provide your website with the personal attention it needs at a fraction of the costs generally charged by full-time web designers. Allow our expert team to complete your ongoing web-related tasks that might be taking your time away from the business needs that you’re an expert at handling.

You’ll also be happy to know that our Bloggers & Creative Writers For Hire are experts at adding valuable content to your website on a regular basis! For more information about how MeloTel can keep your company website in tip top shape, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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