Bloggers are experts in the art of communicating. The messages they send through their blogs are meant to draw attention to the company websites where the blogs are posted. That’s stating the obvious, right? However, it’s important to note that not all blogs are created equally. The most compelling of blogs are written in inviting and engaging voices. Have you picked out the “engaging” sentences in this very paragraph?
No less than two questions were asked in the first paragraph of this blog. This helps to develop MeloTel’s “voice” as one that is conversational. Our blogs are written as if they are part of conversations with our clients, colleagues and friends. Their style is indicative of our business style – open, honest and friendly. A phone call to the MeloTel office will put you in touch with one of our team members who will prove it to you!
Good bloggers are able to master the “written voice”. Their blogs convey to audiences, not just pertinent information, but the personality of a business. Naturally, you want your brand’s personality to be one that is endearing to readers. That way, after a read, they will be more inclined to contact you directly to inquire about your products and services.
Good bloggers are also able to conduct adequate research in order to make sure they know what they’re talking about! Let’s be honest, you are the expert in your field. But you may not necessarily be proficient with the written word. A great blogger may not be the industry expert that you are, but he/she knows how to research information, conduct interviews and create content that appears to display expertise.
Keep in mind that you don’t want your blogs to be written with too much industry jargon anyways. It’s important that the average Joe or Jane is able to read the content on your site without have to furrow their brows with confusion. When a blog is written in an understandable, engaging way, it encourages readers to want to learn more – as opposed to turning them away.
MeloTel’s Bloggers & Creative Writers For Hire have over a decade of experience composing blogs for a wide variety of business types. Researching different industries to ensure that each blog is composed with well thought-out and relevant content is a specialty of our team.
If not, it’s certainly a good idea to get one going. If you do, you may want to consider hiring one of MeloTel’s bloggers to spruce up the content for you. We recognize that the majority of business owners are too busy taking care of their company’s important daily tasks to write blogs. This is yet another reason why it’s wise to leave blogging to the experts!
For more information about MeloTel’s Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!