Bloggers are experts in the art of communicating. The messages they send through their blogs are meant to draw attention to the company websites where the blogs are posted. That’s stating the obvious, right? However, it’s important to note that not all blogs are created equally. The most compelling of blogs are written in inviting and engaging voices. Have you picked out the “engaging” sentences in this very paragraph?
No less than two questions were asked in the first paragraph of this blog. This helps to develop MeloTel’s “voice” as one that is conversational. Our blogs are written as if they are part of conversations with our clients, colleagues and friends. Their style is indicative of our business style – open, honest and friendly. A phone call to the MeloTel office will put you in touch with one of our team members who will prove it to you!
Good bloggers are able to master the “written voice”. Their blogs convey to audiences, not just pertinent information, but the personality of a business. Naturally, you want your brand’s personality to be one that is endearing to readers. That way, after a read, they will be more inclined to contact you directly to inquire about your products and services.
Good bloggers are also able to conduct adequate research in order to make sure they know what they’re talking about! Let’s be honest, you are the expert in your field. But you may not necessarily be proficient with the written word. A great blogger may not be the industry expert that you are, but he/she knows how to research information, conduct interviews and create content that appears to display expertise.
Keep in mind that you don’t want your blogs to be written with too much industry jargon anyways. It’s important that the average Joe or Jane is able to read the content on your site without have to furrow their brows with confusion. When a blog is written in an understandable, engaging way, it encourages readers to want to learn more – as opposed to turning them away.
MeloTel’s Bloggers & Creative Writers For Hire have over a decade of experience composing blogs for a wide variety of business types. Researching different industries to ensure that each blog is composed with well thought-out and relevant content is a specialty of our team.
If not, it’s certainly a good idea to get one going. If you do, you may want to consider hiring one of MeloTel’s bloggers to spruce up the content for you. We recognize that the majority of business owners are too busy taking care of their company’s important daily tasks to write blogs. This is yet another reason why it’s wise to leave blogging to the experts!
For more information about MeloTel’s Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"