What’s your website? The answer to that question should take less than a second. Okay, maybe one second…tops! And that’s because the easier it is for you to say your website, the easier it will be for people to type it into their website browsers. In other words, it’s best to keep your domain name short and sweet. However, it’s also important to keep your domain name relevant. In the case of MeloTel, we couldn’t have made it any easier!
Landing on MeloTel.com as a domain name was easy for us. Not only is it the name of our company, but it is also spelled exactly as it is pronounced. Believe it or not, a phonetic spelling of a website is a business builder. To put it simply, it helps people to easily find you online. However, when you need to spell out your domain name, including such characters as dashes and underscores, you run the risk of having it misspelled.
Why is it so important to have an easy-to-remember domain name?
If you’re thinking “dumb question”, we’d be in agreement. In today’s world, a strong online presence is everything for a business. However, even if your website is immaculately designed, easy to navigate and widely engaging, it won’t do much for your business when it’s not easy to find. Sure, people can Google keywords that are relative to your business. But why put them through the trouble?
Choosing a domain name that’s easy to say makes it easy to type. And that is critical for your company’s online success. Therefore, it’s wise to stay away from “slang spellings” unless it directly mirrors your company name. For example, if you own Pizza Express, you may want to stay away from using PizzaXpress.com. You’d probably be better off changing the spelling of your company name if you want a domain name that unique.
That said, it’s important to consider how the words “Pizza Express” hit people’s ears when words “Pizza Express Dot Com” are uttered. Most would be under the impression that the site is spelled correctly, and not “uniquely”. A unique spelling would require you to explain that “there is no E at the beginning of “express”.
There are always exceptions to the rule.
Again, it’s best to use a domain name that mirrors your company name. “MeloTel” isn’t an official word in the English language. But we’ve created it and made it our brand. The abovementioned example suits businesses that have names made up of legitimate English words. If you own a business that has a name that is also is a newly-created word, your marketing will have to make its spelling clear. It helps to make your website easier to type into browsers.
Newly-created words that become domain names should definitely stick to the “short and sweet” method. If the name is long and complex, you’ll run the risk of having customers misspell it. Bob’s Bamtastic Barbeque may be better off with BobsBBQ.com as its domain name. Saying “Bob’s BBQ” is easy – and when it hits the ears, it sounds easy to type.
You get the picture! However, for more expert assistance in selecting the domain name that’s right for your business, please don’t hesitate to contact MeloTel. Be sure to ask us about our Domain, Email & Web Hosting services. Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!