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October 25, 2017

The Importance Of Being Able To Easily Say What You Want People To Type

What’s your website? The answer to that question should take less than a second. Okay, maybe one second…tops! And that’s because the easier it is for you to say your website, the easier it will be for people to type it into their website browsers. In other words, it’s best to keep your domain name short and sweet. However, it’s also important to keep your domain name relevant. In the case of MeloTel, we couldn’t have made it any easier!

Landing on MeloTel.com as a domain name was easy for us. Not only is it the name of our company, but it is also spelled exactly as it is pronounced. Believe it or not, a phonetic spelling of a website is a business builder. To put it simply, it helps people to easily find you online. However, when you need to spell out your domain name, including such characters as dashes and underscores, you run the risk of having it misspelled.

Why is it so important to have an easy-to-remember domain name?

If you’re thinking “dumb question”, we’d be in agreement. In today’s world, a strong online presence is everything for a business. However, even if your website is immaculately designed, easy to navigate and widely engaging, it won’t do much for your business when it’s not easy to find. Sure, people can Google keywords that are relative to your business. But why put them through the trouble?

Choosing a domain name that’s easy to say makes it easy to type. And that is critical for your company’s online success. Therefore, it’s wise to stay away from “slang spellings” unless it directly mirrors your company name. For example, if you own Pizza Express, you may want to stay away from using PizzaXpress.com. You’d probably be better off changing the spelling of your company name if you want a domain name that unique.

That said, it’s important to consider how the words “Pizza Express” hit people’s ears when words “Pizza Express Dot Com” are uttered. Most would be under the impression that the site is spelled correctly, and not “uniquely”. A unique spelling would require you to explain that “there is no E at the beginning of “express”.

There are always exceptions to the rule.

Again, it’s best to use a domain name that mirrors your company name. “MeloTel” isn’t an official word in the English language. But we’ve created it and made it our brand. The abovementioned example suits businesses that have names made up of legitimate English words. If you own a business that has a name that is also is a newly-created word, your marketing will have to make its spelling clear. It helps to make your website easier to type into browsers.

Newly-created words that become domain names should definitely stick to the “short and sweet” method. If the name is long and complex, you’ll run the risk of having customers misspell it. Bob’s Bamtastic Barbeque may be better off with BobsBBQ.com as its domain name. Saying “Bob’s BBQ” is easy – and when it hits the ears, it sounds easy to type.

You get the picture! However, for more expert assistance in selecting the domain name that’s right for your business, please don’t hesitate to contact MeloTel. Be sure to ask us about our Domain, Email & Web Hosting services. Give us a call at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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