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April 28, 2017

The Importance Of Composing Readable Website Copy

Your company website is an integral part of your brand’s image. Especially in today’s tech-savvy, internet-obsessed world, it plays a huge role in the ways in which the public perceives your business. Let it not be lost on you that your website will be a first-choice, go-to destination for consumers who are interested in your products and services. It’s of vital importance, therefore, that it is easy to read.

Never underestimate the importance of readability. It has “make or break” potential when it comes to securing new business. When people visit your site, they need to be greeted with eye-catching visuals, easy-to-navigate capabilities and text that is engaging and digestible. It can mean the difference between a visitor spending a few seconds before leaving the site and continually coming back to it for more information.

How do you make your text engaging and digestible?

It’s important to remember that visitors to your site are not experts in your field. They don’t want to have to sift through a bunch of industry jargon and complex terms. You’re the expert – that’s why they’ve come to you. But, it’s important to communicate your expertise through verbiage that takes on a conversational tone. Your website copy should be informative, of course, but it should also be inviting to visitors who may want to engage in conversations with you and ask questions.

It’s also important to make the text on your website visually stimulating. And, by that, we mean to not make the copy appear overwhelming. It’s pretty important to manage the text so that it can be read in paragraphs that are approximately 4-7 lines in length. It’s also a good idea to include subheadings that break the paragraphs of text into easier-to-read chunks of bigger bodies of work.

How does this blog demonstrate what we just pointed out?

The vast majority of MeloTel blogs (and this one is no exception) is made up of approximately 7-9 paragraphs that are made up of about 4-7 lines of text each. Every few paragraphs, there is generally a subheading, in bold, that is either a question (as evidenced by the beginning of this paragraph) or a numbered point (as you may have seen if this blog was entitled “5 Steps To Composing Readable Website Copy”).

Naturally, these steps aren’t exclusive to blog posts alone. You’ll notice that our website incorporates a number of tabs to bring our visitors to appropriate pages that allow them to learn more about the products and services we offer. Each page is comprised of at least one visually-stimulating photo, a vibrant heading and a few short paragraphs describing the service. Where necessary, there are subheadings to break up the text into easier-to-read sections.

What page of the MeloTel website is a top example?

Well, let’s look no further than the Bloggers & Creative Writers For Hire page! Not only does it include an inventive photo (Founder & CEO, John Meloche’s idea) of our Editor In Chief and your author, Daniel Faraldo looking into an “idea” light bulb (cleverly “illuminated” by the MeloTel logo in the background), but it displays a number of short paragraphs under various subheadings to describe the various services provided by our blogging team.

Of special importance is the “Website Content Writing” subheading. “In many instances, your website may not be delivering the results you want because its copy is either jargon-filled and convoluted or inaccurate and vague,” reads the paragraph underneath, “In some cases, your website content may need a complete overhaul, and in others, it may simply require a few important revisions. Our webpage content writing services will ensure that your website copy reads with a ‘cut above the rest’ texture to invigorate greater interest from your visitors.”

Need we say more? For more information about how our writers can make your website’s copy more readable, please don’t hesitate to contact us by calling 1-888-MELOTEL or using the Live Chat feature on our website!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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