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March 27, 2017

The Importance Of Composing Compelling Product Descriptions

You know how great your products are. But how do you communicate their high-quality status, their effectiveness and their solution-providing abilities that make them worth buying? You know how you feel about the items you sell. But how do you get the members of your target audience to feel the same way? After all, you’re a business owner, not a wordsmith. Conveying your thoughts through the written word isn’t exactly your strong suit.

Nevertheless, it’s important to compose compelling product descriptions on your website. It’s not enough to simply show pictures of your products – although it’s definitely a good idea to have photos. Your product descriptions are necessary to tantalize your website’s visitors into wanting to know more about them – or better yet, wanting to purchase them. Simply put, the better your product descriptions are, the more sales you’re going to make.

What are the elements of a compelling product description? The first thing we’d suggest is to create an emotional attachment between the reader and your product. Relate your product to emotional experiences that you believe your target audience members can relate to. For example, if you sell bicycles, your product description may want to include such terms as “childhood rides through the park”, “bright summer days” and “summer vacations with friends”.

All of these phrases help for readers to conjure up memories of good times they may have had while riding their bikes. Your product is no longer simply an item for sale – it’s a generator of fun experiences that can become fond memories. Food items are also great examples of products that can be sold through product descriptions that include emotional language. Would you be interested in a meal that is “just the way mom used to make it”?

What is the importance of buzzwords? Buzzwords are colourful language (not in the bad sense, of course) that gives greater depth to the product description. Sticking with food examples, using such words as decadent, savoury, melt-in-your-mouth or even “bathing the taste buds” are excellent replacements for tasty, good, yummy or “tastes great”. This isn’t to say that you want your product descriptions to get too wordy, you just want them to be…well, descriptive!

How important are product descriptions for SEO? Keep in mind that product descriptions found on your website counts for content. The words used to describe your products will help for search engines to better locate your website. Product photos without any text aren’t exactly popular with Google. For higher rankings, you’ll want your website to include vivid explanations of your products and how they can help the lives of your customers.

If you don’t consider yourself much of a writer and can’t find the time to sit and compose all of your product descriptions yourself, MeloTel is here to help. Newly added to the list of services provided by our Bloggers & Creative Writers For Hire is Product & Service Descriptions. Allow our talented writers to come up with the accurate wording for each of your products and services.

Well-written product descriptions can make or break a potential buyer’s interest in making a purchase. Let’s maximize your chances to make sales! For more information about how we can get writing product and service descriptions for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
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Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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