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October 26, 2015

The Importance Of Adding Content To Your Website

You like going to the movies, right? Imagine if your local movie theatre never changed the list of titles that it showed. Can you imagine how quickly that theatre would go out of business? Who would pay to watch the exact same movies over and over for years on end? Obviously, such a movie theatre is unheard of. So why would you treat your business in much the same way? You wouldn’t. It’s important to continually give your audience something new to consume.

This is especially true when it comes to your company website. It is common knowledge that, these days, people most often flock to the internet in order to research their favourite areas of interest. When people type words into Google that are related to your industry, it would certainly be beneficial to you for your company website to pop up in the search. By regularly updating your website with new content, you give your site the opportunity to be found more often.

Having high quality content is crucial to the success of any company website. If you’re looking to not only retain your visitors, but gain new ones, you’ll want to ensure that there is always something new to come back to. This is what makes blogging so important in today’s business world. Arguably, it’s the easiest way to keep your website fresh. When people visit your site and see a recently posted blog, it conveys that your company is keeping on top of things.

Not only does it add to the “freshness” of your site, but a regularly updated blog continually adds those all-important keywords than many of your would-be customers are likely to type into their Google searches. The less high quality content on your site, the lower it is going to rank in industry-related search results. When composing your regular blogs, there are a few things to keep in mind to generate success.

You want to provide useful content. There should be a benefit to the reader with each blog that he or she reads. Not only should it be interesting – remember, the internet is filled with attention-grabbing material – but it should provide useful information that can better the lives of the people who read it. Providing tips and other advice that is relative to your industry is a great way to gain trust in your reading audience. This will help you to entice more would-be customers to visit your site.

You want to include keywords. We mentioned this already. But, for clarification, think of it this way. If you were looking up information that is related to your business, what words would you type into your Google search to locate it? Google and other search engines now use technology to read entire web pages. When your website continually adds important content that includes keywords, it will likely be found a lot quicker in searches. It’s that simple.

You want your blogs to be readable. What we mean here is that industry jargon isn’t always welcome in the blog world. Of course, you want your blogs to be intelligently written and relevant to your industry. But you also want them to be easily digestible for people who may know very little about what your company does. Having them read in a friendly, almost conversational matter is often the best way to go.

You may not have time to write these blogs yourself. Chances are that you are way too busy being the boss to handle your website’s blog writing. At MeloTel, our Bloggers & Creative Writers For Hire are experts at writing informative, keyword-filled, readable blogs to help your company website rank higher in search engines. For more information, give us a call at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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