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July 31, 2020

How To Improve Your Social Media Engagement

The advent of social media provided an entirely new way for people to communicate with each other. Today, Facebook, Instagram, Twitter, LinkedIn and so many other platforms are among the most popular ways to send and receive messages all over the world. Naturally, businesses have taken to social media in efforts to develop stronger followings. It only makes sense to set up and start using accounts in order to grow your reach.

It’s important, however, to use social media wisely. And by “wisely”, we mean not forgetting the “social” part of social media. Many business professionals fall into the trap of using their accounts for promotional purposes only. In order for your social media accounts to do their trick in gaining followers, it’s necessary to interact with others. Remember that social media interactions are more about growing relationships than it is launching commercials.

Show your human side.

Social media have given business owners opportunities to show their human side. It turns businesses from faceless entities into actual people. Consumers appreciate this. They love seeing company Twitter accounts respond to questions, offer anecdotes, tell jokes and comment on current events. One of the worst things you can do on your social media accounts is simply plug your brand without showing any personality.

Your social media accounts provide you with the opportunity to prove you’re not a robot. Your company is inviting, inclusive, fun and exciting. Be sure to communicate these traits so that you can turn friends and followers into customers.

Place value in building relationships.

Quality over quantity – keep that in mind. Some people get really caught up in how many followers they have. In today’s world, your follower count isn’t exactly the bragging right it used to be. What matters more is how strong the connections are between you and your followers. Have you ever noticed that some Instagram accounts have over 10,000 followers, yet the posts only garner a handful of likes and comments?

It’s much better to have a smaller number of followers who actually engage with your brand. In order to build these relationships, it’s imperative that you respond to their comments and questions. As well, don’t hesitate to like and comment on their posts too!

Provide customer service.

Yes, your company has a phone number and an email address. But when the public becomes aware that it can be helped through your social media channels, it will go a long way in growing your brand’s reputation. Believe it or not, many of today’s consumers much prefer to hop on to Facebook to get the help they need. In many cases, they simply ask their group of friends questions and await various answers.

When your company’s Facebook page becomes known for quickly answering questions, it will significantly grow in popularity. Naturally, this will showcase your brand as a dependable one. And, as you know, this garners business!

MeloTel’s Bloggers & Creative Writers For Hire have had great success in developing and maintaining the social media platforms for our clients, regularly posting directly to their pages. Especially when the posts include links to blogs, our social media posting services have significantly increased our clients’ web traffic.

For more information about how our team can improve your social media engagement, please don’t hesitate to call us at 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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