It is Thanksgiving week in the United States! That means that this coming Friday, November 29th is Black Friday and this coming Monday, December 2nd is Cyber Monday. The two days, which are traditionally known as the busiest offline and online shopping days of the year respectively, are bound to garner record numbers in sales this year.
Is your online store prepared for the forthcoming extra traffic? To ensure that it’s all set up to welcome as many shoppers as possible, there are few important steps you should take.
This coming Cyber Monday, you’ll be hard pressed to find an online store that isn’t offering significant discounts. The key to outdoing your competitors is offering special bonuses and perks that they aren’t. Free shipping anyone? According to Kasee Bailey on DreamHost.com, extra touches can help distinguish your site from others.
“Consider offering a gift (or an additional discount on future return purchases) with each sale, expedited or free shipping, special packaging, or customized thanks-for-shopping messages from your business,” Bailey encourages, “Watch your industry competitors and work to have the leg up.”
By now, it should go without saying that your online store should be easily accessible and viewable on all mobile devices. But perhaps, you should give a little something extra to your mobile shoppers. With so many people using their smartphones and tablets to make purchases these days, it may be wise to provide exclusive offers to those who do so.
“Consumers continuously shift between smartphones, desktops and tablets throughout the day,” writes Mike Azevedo on Entrepreneur.com, “As such, their digital storefront and shopping cart should ideally sync across all these devices. By optimizing your site for mobile, your customers can continue their shopping experience wherever they are and subsequently increase your company’s sales.”
No one should be surprised to see this tip. In today’s world, a business without a social media presence is virtually non-existent. Especially when that business has an online store, it makes no sense to not have regular posts about the various offerings that can be found in the shop. Over the next few days, get on your Facebook, Twitter and Instagram accounts and go post-heavy with respect to all of the savings available on your site this Cyber Monday.
“While social media tends to cast a wider net in terms of marketing, these platforms can help you tease upcoming promotions and provide creative ways of distributing deals,” informs Bailey, “You can also boost your posts to target specific audiences or reach a larger crowd for only pennies on the dollar. Tailor your content to each platform for maximum effectiveness.”
At MeloTel, we offer Website Maintenance Services that provide the personal attention your website deserves at a fraction of the cost of hiring a full time in-house web designer/developer. We also have Bloggers & Creative Writers For Hire who are known to be expert social media account updaters!
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"