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February 14, 2020

How Much Help Can A Blog Be To Your Company?

In today’s business world, blogs on company websites have overtaken other, more-expensive modes of advertising as top ways to grow a brand’s reputation. Unlike traditional commercials, blogs provide more regularly-updated personal takes on industry-related issues. Reading a blog is like having a conversation with a friend. Or, at least, it should be. A well-written blog uses a very friendly and inviting voice that avoids an abundance of industry jargon.

In other words, a blog helps your business connect with its target audience in ways your average marketing strategy cannot. Blogs give your brand a genuine voice. They offer expertise and humorous anecdotes. A blog, in fact, can be anything you want it to be! But, the bottom line is that having a blog is a great help to your company.

Blogs help companies grow relationships with their target audiences.

As mentioned, blogs have the ability to make connections with people in unique ways. They can be informative articles as well as opinion pieces. They share valuable information that is designed to intrigue those who may be interested in what your company has to offer. Blogs provide content that can help a business grow its notoriety within its marketplace.

“Years of creating useful content, growing your brand, building an audience and establishing trust with that audience opens the door for many friendships, collaborations and other opportunities,” says Darren Rowse on, “You never quite know where these relationships might lead you. Some may lead to financially rewarding opportunities.”

Blogs help websites rank higher in Google searches.

If you’re looking to increase traffic to your website (and which business owner isn’t?), a blog is a vital part of your company’s online entity. When people perform Google searches, they almost always select from the top several items that the search engine displays. To rank higher in these searches, you need a blog section on your site. The regularly-added content is something Google looks favourably upon.

“When your blog is ready, Google crawls your pages and it will be listed on Google search,” informs, “It means you will start receiving additional visitors from the search engines. Isn’t that great? Search engines help to bring new people to your blog that can become your new friends or future business partners.”

Blogs help businesses boost their sales.

At the end of the day, it’s all about growing your business, is it not? Eventually, the more traffic your company website enjoys, the more opportunities you have to welcome new customers. Without a company blog, you miss out on chances to lure consumers to both your site and physical place of business.

“Your potential clients can read interesting stories about your company’s success, ideas, strategies and even new products that might turn them into regular paying customers,” notes, “That’s a huge opportunity that lot a of small and big firms are not using. Furthermore, companies who blog have 97% more inbound links (which means more traffic and visitors).”

How can MeloTel help you to get a blog that will help your company? Contact us today and ask about our Bloggers & Creative Writers For Hire. Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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