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November 2, 2016

How Important Is It To Update Your Website For The Holidays?

With the holiday shopping season officially here, retailers all over North America are sprucing up their storefronts with festive decor. It only makes sense. It’s an annual tradition that screams “do your holiday shopping here!” To attract shoppers, it’s important to offer them visually appealing stimuli when they walk past your store. The exact same principle applies to your company website.

It’s no secret that most modern-day shoppers browse products and services online before visiting physical store locations. And savvy consumers are always looking for bargains – especially at this time of year. If you have any intention of not just keeping up with but outdoing your competition, you’ll introduce specials for the holidays that include certain discounts and deals that will appeal to holiday shoppers.

How can you make your website a direct reflection of what you have going on in your store? It should include visuals and copy that clearly declare what you have for sale and what their reduced prices are. But you should also ensure that, much like your storefront, your website is decorated with festive images. It doesn’t even have to be all that elaborate. Snowfall, stockings, snowmen – you get the picture. Including those images will help to scream “do your holiday shopping here!”

It’s important to remember the old “first impressions” logic. You don’t want people to think your website is out-of-date or worse, an indication that your company may be out of business. Believe it or not, that is the impression you give off when you don’t have your site regularly updated. Having a nicely designed structure to the site that allows for easy navigation will help you to generate more visits and eventually more sales.

How important is content when updating your site? Blog posts can make all the difference in the world. In fact, blogging is arguably the most important way to prove to an online audience that your company is up and running, fully functional and successful. If for no other reason, your blogs are dated. They are literal declarations of how recently your site was updated. A website with a blog that is rarely updated gives a bad impression, simple and plain.

Of course, the content contained in the blogs is just as important. Having relevant, informative and interesting content that speaks to the needs, concerns and curiosities of your customer base is a great way to keep them coming back. Firstly, the more content you have updated on your site, the more favourably Google will look upon it. In other words, the more you blog, the more likely you will be to have your site picked up in search engines.

Secondly, regularly updated blogs tell your customer base that your website is a go-to destination for news and information about any and everything related to your business. If you’re looking for repeat visitors, a blog will certainly help. Naturally, it will be wise to post a lot of holiday-themed blogs on your website over the next two months. There’s no question that holiday-themed topics will be Googled quite frequently in the weeks to come.

How can MeloTel help to keep your website updated? Our Website Maintenance Services provide your company site with the personal attention it deserves at a fraction of the cost of hiring a full-time in-house web designer/developer. As well, our Bloggers & Creative Writers For Hire are among the most talented wordsmiths in the business. If you want to keep your site regularly updated with readable and engaging blogs, you can’t go wrong with our writers.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Danielle Cameron
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