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September 16, 2016

How Does Blogging Vastly Improve Your Company Website?

In our last blog, we revisited the concept of having a strong business website and outlined its importance in today’s technology-loving world. Needless to say, millions of people surf the internet daily. So just having a business website isn’t enough to get people to take notice of your brand. Being active on social media and ensuring that your site is mobile-friendly are just two key components that are necessary for a strong online presence.

However, it’s also important to have your website updated regularly. Search engines take notice of sites that have new content added to them on a fairly frequent basis. If you’re looking to rank higher in search engines (and why wouldn’t you?), it’s important to take steps to ensure that your content marketing is on point. This is where blogging comes into play. Having a new blog updated to your site on regular basis is a great way to increase traffic.

Blogs give your company a “voice”. These days, companies aren’t the faceless entities they used to be. Customers place a lot of value on the relationships they create and build with the companies they do business with. When online users visit your site and read your blog, they’re getting a whole lot more than simple product information. They’re getting a perspective that is written in a very approachable, readable and inviting way.

At least, this is what a good blog is supposed to do. Blogs are meant to convey your brand’s personality. In many ways, they serve as excellent customer service tools. Well-written blogs seek to answer questions that many of your customers may have. They’re also meant to encourage readers to ask more questions by contacting the businesses directly after reading the blogs. Good blogs will endear readers to the brands they represent.

Blogs keep your website fresh. Think of your website the same way you would your storefront. Do you not update your store with new products and new displays on a regular basis? Do you not incorporate new signage in order to promote new sales? Do you not decorate your store based on the time of year so that you can celebrate the various holidays that inspire more shopping? Your site should be updated just as often – if not more!

No one is saying that you need to revamp the look of your website on a regular basis. That would be a bit much. Blogging makes updating your site easy. It gives visitors reasons to keep coming back. Would you keep visiting a store that never changes its look? Chances are you’d assume it had nothing new to offer. Your site should always have something new to offer so that it doesn’t come off as stale and outdated. Blogs do that for you.

Blogs increase your search engine hits. As mentioned earlier, search engines look favourably upon sites that update its content on a regular basis. Each of your new blogs gives Google a reason to rank it higher when people are searching for information relevant to your industry. The more blogs on your site, the more content that Google can find – so it’s a good idea to add new blogs a minimum of once or twice a week!

MeloTel’s Bloggers & Creative Writers For Hire include crafty wordsmiths who are experts at composing intriguing and informative blogs while creating social media marketing campaigns for companies of all sizes. Our blog writers have been helping company websites to regularly increase their traffic for years. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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