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August 30, 2018

How Does Blogging Beef Up Your Business?

You might have noticed that MeloTel is a big proponent for blogging. Not only do we post a new blog nearly every business day of the week, but we offer blogging as a service to our clients all over North America. For the better part of the past decade, our talented Bloggers & Creative Writers For Hire have been composing thought-provoking blogs for clients from a wide variety of industries.

What’s the big deal about blogging?

In today’s business world, a blog is representative of a company’s voice. And companies need voices to effectively communicate with members of their target audiences. You see, these days, consumers want more than the products and services they intend on buying. They want to grow their relationships with the people they do business with. It’s important for consumers to feel valued by those they give their money to.

Your blog allows you to offer expertise in ways that your standard customer service practices cannot. Enter the power of the internet. In 2018 and beyond, consumers are prone to jumping online to browse items, compare prices and read customer reviews before they make any buying decisions. Your blog helps your website to be found in search engines. It’s known as search engine optimization (SEO). The more content you add to your site, the better!

“Blogs increase your SEO,” affirms Wishpond.com, “Fresh content is still a key to beating out your competitors in the search engine results page. Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts…Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.”

What can you blog about?

The most truthful answer is that you can blog about anything you like! It makes the most sense, of course, for the content to be relevant to your business. Keep in mind that you don’t want your blogs to read like they are commercials. It’s fine to highlight the benefits of your products and services every now and again, but the overall objective of a blog post is to offer readers some valuable insight that will help to endear them to your business.

You’re an expert in your field. Your blog should communicate that. It should be a place where people go to receive intriguing, one-of-a-kind information. As mentioned, your blog is your “voice”. It’s is meant to help to provide your brand with a personality that will make others want to get to know it.

“Don’t be afraid to get personal,” advises Christina Gillick on CrazyEgg.com, “Do you have a lesson or insight to share? Did something happen this morning that relates to your business? Do you do something quirky to spread the news of your product? Write about those things.”

Get MeloTel writing your blog for you!

We’d love to help you beef up your business with a new blog! For information about MeloTel’s Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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