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July 16, 2020

How Can You Get Your Blog To Generate Greater Interest In Your Brand?

In our last blog, we revisited the concept of blogging and pointed out a few signs your blog might be in serious need of help. In today’s blog, we’d like to continue with that topic, knowing there are certainly more facets of blogging that can help the content on your site to be as strong as possible.

As we pointed out yesterday, a strong blog is one that offers readers valuable tidbits, but does so in an engaging way. It’s also a tool for drumming up more business. So how can you get your blog to generate greater interest in your brand?

Ensure that each post contains subheadings.

Have you ever been interested in reading huge blocks of text? Neither have we. Part of a professional blogger’s job is to compose text that is pleasing to the eye at first glance. Before a single word is read by an online user, he/she usually scrolls through the text to make sure it isn’t too long. Consider the short attention spans of most people, these days. Easy-to-read text in any blog post is a must.

What makes text easy to read? When it is broken up into smaller bits (short paragraphs no more than a handful of sentences long), a blog becomes a lot more inviting. Naturally, this very blog post is a perfect example. Each point made is listed as its own heading. Each heading is written in larger, bold text. This makes it easy for readers to scan through the blog post and get a quick understanding of what it’s all about.

Don’t forget to update it regularly.

If the last blog you posted was sometime last month, you’re likely turning a lot of visitors away. People assume that when a website is inactive, the business it represents is unprofessional. Even worse, a rarely-updated blog gives off the impression that the business isn’t active itself. Have they gone out of business? Should I even bother calling them? Do they even care about getting any business?

These and other questions just like them are bound to pop up in the heads of your website’s visitors if they can’t find a recent blog. Our firm advice is to post a new blog to your site no less than once a week. Anything less gives visitors too many opportunities to revisit your website without seeing an update. This will cause you to lose many potential customers.

Include calls-to-action often.

Let’s just get down to brass tacks here. Your blog’s primary objective is to generate greater interest in your brand. In other words, the bottom line is for it to grow your company. How can a blog boost business if it doesn’t ever call its readers to inquire further into what your business has to offer?

A call-to-action is found at the end of nearly every MeloTel blog. Your blog needs to do the same in order to help its company’s bottom line. Okay, ready for our call-to-action? To learn how MeloTel’s Bloggers & Creative Writers For Hire can get your blog to generate greater interest in your brand, please don’t hesitate to call us at 1-888-MELOTEL today!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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