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in Canada
May 25, 2018

How Can You Get Everyday Consumers To Love Being Your Customers?

In yesterday’s blog, we offered up some tips for how you can excite and engage your customers. We’re proud to say that all of our tips were taken out of the “practice what you preach” jar as we’ve used them all ourselves and have achieved great results. In today’s blog, we’d like to revisit that topic to offer you a few more ways to get everyday consumers to become people who just love being your customers.

Provide your clients with exclusive content and offers.

At MeloTel, we have several email newsletter subscribers who receive our newsletters on a weekly basis. Over the past few months, we’ve upped our commitment to providing our subscribers with exclusive offers and information. We’ve found that our initiatives have significantly boosted customer engagement.

“Provide your customers with exclusive content, such as a case study, or offer, like a 10% off coupon, for being subscribers to your email newsletter or for purchasing a paid membership,” suggests John Rampton on, “You could even release exclusive content or deals on your blog and remind your customers when that will be released through an email.”

Prioritize the customer experience over the product.

In yesterday’s blog, we stressed the importance of just being a human, instead of focusing on being a brand representative. But, of course, unbeatable customer service entails a lot more than simply being nice and friendly. We make it our mission to find out how to resolve the various unique issues had by each of our clients. At the end of the day, great customer experiences are had when problems are quickly and adequately solved.

“The customer experience you provide is important because it gives marketers and business owners a way to increase satisfaction, loyalty, and advocacy,” writes Audrey Ference on, “A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more for a product or service to ensure a superior customer experience.”

Offer your customers some free advertising.

If your business is like MeloTel in that its customer base is made up of other business owners, there is likely no better way to improve your customer relationships than to offer up some free advertising. At MeloTel, we’re only too happy to plug our clients. And we do so on a regular basis. We have a long history of composing Client Spotlight newsletters and blogs. If you’d like to be featured in a future Client Spotlight post, please take a few moments to fill our Client Spotlight Request Form.

“We all like to feel like we’re part of a team,” Rampton reminds us, “And your customers are no exceptions. If you notice a customer has launched a new charity or released a product of their own, don’t hesitate to promote them on your social media accounts. Or, you could keep it simple and just highlight a loyal customer each month.”

For information about any and all of MeloTel’s cloud-hosted services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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