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June 21, 2019

How Can Music Improve Your Customer Relationships?

Who doesn’t love music? For most people, life would be pretty boring without it. Music is more than just rhythmic sounds that encourage us to sing in the shower. Music provides us with long-lasting memories about the special moments in our lives. For example, all married couples have wedding songs. In fact, you don’t have to be married to have a special song that speaks to your romantic relationship.

Look at sports. The recent Toronto Raptors NBA Championship win has inspired countless new tracks celebrating the city and all of the amazing accomplishments of the team. Music can be very important to your business as well. Name an advertisement that doesn’t include any music. There aren’t many, are there? Even when it comes to putting your customers on hold, music is incredibly important.

Music keeps people on the line.

Silence can be deafening. It’s not just some saying or an old cliché – it’s an important thing to keep in mind to help your business gain a better reputation. When your callers are placed on hold and hear nothing but dead silence, it’s as good as hanging up on them. To ensure they don’t disconnect the line, give your callers some music to listen to when on hold.

“Silence causes people to think they’ve been hung up on, or have lost the cell phone signal,” notes Easy On Hold, “Radio can deliver noise, unpleasant talk and worst of all—advertising (even for your competitors). These frustrations cause a higher rate of call abandonment. Today’s callers quickly go elsewhere when they don’t get what they’re looking for right away. Companies that think they may be losing sales to call abandonment are probably doing so.”

On hold music fosters better customer relationships.

Believe it or not, many callers to businesses want to hear music when they’re put on hold. Not on only does it prevent them from hanging up, the on hold music they hear can often be very entertaining.  Helping your callers to get lost in some cool sounds can help them to be in better moods when your phone agents return from the holds. This inevitably improves your customer interactions.

“It has been shown consistently that callers will remain holding on the line much, much longer if they are, for lack of a better term, being entertained,” informs CONNECT, “Not only will the caller remain holding on the line longer but they will also be less aggravated upon your return to the call.”

Custom hold music serves as a great marketing strategy.

Who says your on hold music has to be music you can hear on the radio? Customizing your on hold music by turning it into brand messages can work wonders in promoting your company’s products and services. It turns hold time into a great advertising opportunity!

“There’s definitely a vibrant marketing channel available through your phone’s hold button,” says Easy On Hold, “There, callers who are already interested in your products and services are waiting to hear what you can do for them.”

With MeloTel’s cloud-hosted Commercial Phone Services, you automatically receive a Custom Hold Music option! For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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