The title of today’s blog may pose what appears to a strange question. But it’s not as strange as you may think. Readers of the MeloTel Blog have come across entries that champion the use of Custom Hold Music – one of the great features that is available as part of our Commercial Phone Services. When music is played during a caller’s hold time, it tends to keep him/her on the line.
Retaining your callers is just one of the many benefits that hold music can provide. Because dead silence tends to give a caller the impression that he/she has been hung up on, it’s important to remember just how much hold music can help improve customer satisfaction. Hold music can also keep people entertained. Don’t be surprised to come back on the line to a caller who is interested in knowing what song he/she was just listening to.
So how can hold music help your business during the holidays? Well, it may come as no surprise to you that holiday music is a wise choice for your caller’s hold times at this time of year. Sure, it may sound cliché. But getting people into the holiday spirit can go a long way in improving customer satisfaction. It’s that time of year – there’s just something in the air. And when your business takes advantage of it, it is placed in a better position to succeed.
With the Custom Hold Music that comes as part of MeloTel’s Commercial Phone Services, you do get the option of choosing what you’d like your customers to listen to. During this time of year, we suggest holiday tracks that have mass appeal. Fun songs like “Frosty The Snowman”, “Rudolph The Red-Nosed Reindeer” and “Deck The Halls” are generally enjoyed by all lovers of the holidays.
It’s probably best to stay away from any religious music, so as to not alienate anyone. Naturally, you’re not likely to be aware of all of the religious affiliations of your customer base members. And the last thing you want to do is have any of your callers hang up before even getting the chance to speak to one of your representatives.
But what if holiday music just isn’t quite your thing? You may want to consider recorded advertisements. With the Custom Hold Music feature, you can have your callers listen to specific ads that promote your current holiday specials, discounts, sales and events. It’s a great way to keep things festive without worrying about which music your callers may enjoy. And, quite obviously, advertisements are excellent ways to heighten awareness about what your business has to offer throughout the holiday season.
Custom Hold Music is just one of the many excellent features that are available with MeloTel’s Commercial Phone Services. You’ll also enjoy Call Transfer, Call Conference, Auto Attendant, Voicemail to your Email, Caller ID, Call Waiting, Incoming Call Routing and so much more. Not to mention, customers who sign up for our VoIP-based Commercial Phone Services will enjoy FREE phones for the duration of their time as MeloTel customers!
Now, isn’t that music to your ears? For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website! And feel free to download Uncle John