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August 20, 2019

How Accepting Customer Feedback Makes Your Business Better

In our last blog, we offered up some very important steps to becoming a customer service champion. We ended it with the advice that you should accept customer feedback and implement changes based on it. We’d like to explore that idea a bit further in today’s blog.

As we inquired before, who would be better to tell you how to improve your business than the people who have interacted with it? Your customers are more than just purchasers of your products. They can be your greatest assets in your quest to grow your business. Allow us to reiterate: Accept their feedback. It will make your business better!

Understanding customer experiences will better your products.

How do your products work in the real world? After all, you’ve never been there with your customers when they’ve taken your products home, have you? Discover what your customers like and dislike about the goods you’re selling them. Doing so will help you to improve upon the quality and usefulness of the items you offer.

“Only after your customers use your product or service you can learn about all the advantages, flaws and their actual experience,” says, “On top of that, their needs and expectations evolve with time. Customer feedback is an insight into what is working well about your product or service and what should be done to make experience better.”

Customers care about what other customers think.

Earlier, we referred to your customers as great assets. One reason that’s true is because they can function as your best advertisements. Word of mouth promotion can’t be beat! So when your customers write positive reviews about your brand online or, even better, offer recommendations to your company to their friends and family, your business greatly benefits. Accept customer feedback – it matters to customers you haven’t even gotten yet!

“What is the first thing you do when you look up a company whose product you’d like to buy?” asks Lucjan Kierczak on, “Reading opinions…According to data collected by Invesp, 90% of customers read online reviews before visiting a business website and 88% of customers trust these opinions almost as if they were personal recommendations.”

Implementing changes based on feedback will grow your loyal audience.

One of the biggest compliments you can pay to a person is to listen to his/her advice. Just imagine the impact you’ll have on your customers when you introduce new changes that they helped make. If you’re looking to secure loyal patrons for the long haul (and which business owner isn’t?), you’d be wise to listen intently to their feedback and then make improvements based on what you’ve learned.

According to, “if you focus on providing the best customer experience at every touchpoint clients will stay loyal to your brand. And naturally, the most effective way to give them amazing experience is asking them what they like about your service and what should be improved.”

At MeloTel, we welcome your feedback! Feel free to contact us to offer it and don’t forget to ask us about our amazing feedback tool, the Monitor/Whisper Control Panel. Call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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