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February 5, 2019

How A Blog Makes Your Website Better

Any visitor to the MeloTel website should immediately notice the tabs at the top of our homepage. All good website designs have clearly labelled tabs on their homepages. They allow for very easy navigation throughout the sites. Our tabs are as follows: Home, About Us, Services, MeloTel Blog, Testimonials and Contact. It’s pretty standard (read: necessary) stuff.

Interestingly, not all company websites feature these pretty important tabs. And, as you may have guessed from the title of today’s blog, there’s one tab, in particular, that has been underestimated for far too long. Without a “Blog” tab (which, of course, leads your site’s visitors to its blog), your website is missing out on opportunities to significantly grow your company’s online presence.

A blog will help to boost search engine traffic.

Without a blog, your website just exists. There it is…sitting on the internet. But what is being done to draw the attention of members of your target audience? Your blog is your website’s guaranteed method of regular updates that include keywords and relevant content. The combination is what helps for your site to rank higher in search engines and, therefore, receive more visitors.

“In terms of search engine rankings, I like to think of blogging as fishing,” explains Jayson DeMers on Forbes.com, “The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.”

A blog gives your brand a personality.

In today’s world, consumers place great value on the relationships they have with the brands they support. Business success is no longer about sales numbers alone. It also involves the long-term loyalty gained by customers who are only too happy to promote their favourite companies by word-of-mouth. Your blog is your company’s “voice” which speaks to readers in everyday language. The personality conveyed in your blogs helps to develop brand loyalty.

“Blogging gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about,” insists DeMers, “Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient.”

A blog enables you to make regular calls to action.

What is the desired result of having someone visit your website? For that person to contact you directly, right? To generate business, it’s important that your site has “calls to action”. As Amanda Gant explains on OrbitMedia.com, “the call to action, or CTA, is huge. You’ve got your users on the site, they’re interested, now what do you want them to do? Tell them!…Use the 1st person voice (I, me, my) to let the users tell the CTA what to do.”

We end each one of our blogs with the following call to action: “For information about any and all of our cloud-hosted services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!”

You know how to find us in order to get our team of Bloggers & Creative Writers For Hire blogging for your website. Let’s work together on making your website better!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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