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April 7, 2014

Giving Your Business A Top-Choice Voice

Woman singing on retro microphoneThere is much that can be discovered from a person’s voice. His or her tone, inflections, volume and demeanor connote quite a lot. Notice we haven’t even mentioned what is actually being said? While the words themselves are always important, it’s the way in which those words are spoken that really tells the message. And when it comes to your business, you want your message to be clear.

A client of MeloTel’s recently shared a story with us during the course of his journey to purchase a new home. When looking for a real estate agent, he came across a few pictures of some individuals in the business who had websites. “Most of them were smiling in their pictures,” he recalled, “but one of them just has this dead stare. It was kind of bizarre.”

Admitting that his curiosity got the best of him, he contacted the non-smiling real estate agent and got an answering service that was incredibly polite and cordial. He left a message that was soon returned by a very pleasant-sounding gentleman. “What’s with the non-smile in the picture?” our client jokingly asked. A burst of laughter followed by a friendly reply became the beginning of a new business relationship.

It should be noted, by the way, that the smiling real estate agents received calls from our client as well. Cold and “overly professional” was the mood of the voice greetings, according to our client. The point? The voice used to communicate your message is as important as the message itself. So think about how much that level of importance increases when you put together a voice ad to promote your business.

Speak To Your Demographic. The voice that you select for your voice ad – and even your outgoing phone greetings, for that matter – should totally suit your target market. In some cases, you may need to speak slowly and sound relaxed. And, in others, you may need to sound more energetic and upbeat. It all depends. What is your product? To whom are you trying to sell it?

Craft Your Script. As mentioned, the voice is important. You need to be as professional as you are affable. But the words themselves also play a key role in how well your voice ad will work to boost business. Consider the pacing, sentence structure and tone of the writing. You also want to be sure that the text can be spoken within a specific time frame, which is often 30 seconds.

Decide Upon Music. Not all voice ads are completely dry – as in voice only. Many, as you know, incorporate music. Music plays a huge role in the story you want to tell and the mood you’re trying to set. What style of music would work best in the promotion of your products and services? Think about how you want your customers to feel after they’ve heard your commercial in order to choose the right sound.

Hire MeloTel! Our Voice Talent Production team is a top-notch group of voice actors, singers, rappers and overall professional vocalists. Whether you’re looking for a dry voice over or you’d like to incorporate music in your next ad, our team will be able to create the ideal spot for your next campaign. For more information, please give us a call at 1-888-MELOTEL.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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