In our last blog, we began going over a list of suggestions made by Mari-Lyn Harris from Heart At Work. This list consists of helpful tips that encourage business owners to turn it up a notch in 2012, in an effort to have their best business year yet. Working diligently on doing things that are “outside of the box” can create quite the buzz for your business.
Just ask MeloTel President, John Meloche, who took hold of 2011 by making it the year he became a rapper, singer, published author and philanthropist. Not to mention, John helped to turn MeloTel into a one-stop shop for all of your business needs. Needless to say, we practice what we preach around here.
For example, we do all we can to make sure our customers know how to find us. “How are your customers finding you?” asks Harris. In other words, it is important that you pinpoint a strategy that will encourage more clients to come into your store to increase your sales. It should be clear to them what it is you offer before they even arrive.
In other words, your website should be regularly updated and user-friendly. Can your potential customers easily find a way to contact you? Is your phone number clearly listed? Can your store location be easily found? Are your customers able to order directly from your website? These are some important questions to answer in 2012.
In our last blog, we mentioned the use of social media websites as free sources of advertising. But Harris points out that social networking is a lot more than getting a free plug. It allows you to communicate with groups of people, helping you to put a hand on the pulse of your customers.
As well, writes Harris, “Social networks have also been used to examine how organizations interact with each other, characterizing the many informal connections that link executives together, as well as associations and connections between individual employees at different organizations.”
Don’t forget that this type of networking should also be done in person. Take as many opportunities as you can to meet other local business owners and sales people at business functions. Be sure to follow up with those that you meet as well. All too often, people make connections but do not keep in contact with them. What good does that do?
Keeping in touch will help you to garner more referrals and recommendations. Not to mention, you may be able to create joint ventures with other businesses. As Harris points out, “when you partner up with someone who had the same audience as you, by offering your product or service to their customers. Both parties work together to help each other. Collaborating also works really well.”
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"