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We have a question for you. How often do you visit websites? The answer, we’re willing to bet, probably won’t come easy. Like most people, you likely surf the internet with regularity. As well, like most other consumers, you generally browse products and services online before making your buying decisions, don’t you?
Here is another question for you. Take a wild guess. How often do you believe you’re speaking to an actual human when interacting with a website’s live chat service? We’re guessing that your guess isn’t all that accurate. That’s because most live chats are not with live people. You have likely done a lot of talking with a ChatBot!
A ChatBot is a revolutionary service that enables any and all visitors of a website to interact with a chat interface. It answers questions and provides information in much the same way a company’s living and breathing customer service agent would. At MeloTel, we call our unique MeloTel Web ChatBot by the name of “MeloBot”. There are numerous benefits to utilizing this fascinating development in technology.
Firstly, it will save your business both time and money. Consider the fact that a ChatBot will eliminate the need for having any employee provide customer service online. Instead, your ChatBot will offer your website’s visitors round-the-clock assistance. This helps you to save on both training costs and hourly wages. Your website, of course, is available to the public 24/7. So is your ChatBot!
Silly question, we know. Which business owner wouldn’t? You see, your ChatBot will do more for your business than simply answer questions. It also helps you to learn more about the people who visit your site. By using direct messages to qualify your website’s visitors, this great service will direct people to the departments they are looking for. This significantly boosts your chances of conversions.
Your ChatBot will ask your visitors a few simple questions to qualify them as either hot prospects or not. If prospects are considered “hot”, they will be sent directly to either your sales team or to the products you want them to buy. If necessary, your ChatBot can also take the contact details of your visitors. Those details will automatically be added to your email subscriber list.
Yes, another silly question. Of course, you want a better ROI! The money you spend on marketing your business is only worthwhile if you exceed what you’ve spent. Investing in a ChatBot is an excellent idea for that reason alone. Giant corporations such as Mastercard, Disney, Spotify, Staples, The Wall Street Journal, Pizza Hut, H&M and Amtrak are all using ChatBots. Amtrak has reported getting ROIs in excess of 800%!
Need a few more stats? ChatBot experiences with more engaged audiences are getting 80-90% response rates. Even the least favourable experiences are in the 35-40% range.