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January 17, 2018

Finding Ways To Strengthen Your Social Media Practices

Forgive us for stating the obvious: Social media provide us with powerful communication tools. You’d be hard pressed to find any individual who doesn’t have at least one social media account. Whether it’s Facebook, Twitter, YouTube, LinkedIn, Instagram (the list continues to grow) or any other platform, social media accounts are widely used by people all over the world each and every day.

So allow us to ask the obvious: Are you using social media to promote your business?

If the answer is “no”, we likely don’t need to inform you about the huge opportunities that you are missing. If the answer is “yes”, then perhaps it’s time to examine whether or not you are using your social media accounts to their maximum potentials. It’s important to keep in mind that you need to be “social” on social media. In other words, posting advertisement after advertisement isn’t exactly going to cut it.

“Do you post content without really paying attention to what people have to say about it?” asks Taylor Hawes on, “If so, then you’re taking the ‘social’ out of social media. It’s important to interact with fans and customers via your channels. It’s a good way to get feedback, address complaints, and see what you’re doing right.”

It’s all about getting conversations going.

Attempting to spark conversations and engaging with others are important ways of truly communicating and intriguing the members of your target audience. At MeloTel, we do our best to update our social media accounts on a daily basis. Most often, our updates include links to our latest blogs. But we don’t just post the links. We ask questions. The answers to those questions are generally found in our blog posts.

The point of each question, however, is to spark a sense of curiosity in the reader. The point to each link, of course, is to get the reader to visit our website. It is our intention to both engage our social media followers while also introducing them to solutions provided by our business. The more visitors to our website, the more opportunities we get to turn them into paying customers. It’s a strategy not unlike this one that you should employ for your business.

It’s important to mix it up.

In addition to your article and video links, you should post content that is specific to your brand. Naturally, this is where blogging can help you. By posting new blogs to your website on a regular basis, you not only gain favour with search engines, but you provide your social media followers with fresh and original content that they can’t find anywhere else. It helps you to stand out!

“Anyone can share, retweet, and rehash news that they’ve read elsewhere, but do you have anything original to say to your audience?’ asks Hawes, “Sure retweeting and sharing valuable information is great, but you should also take time to create and share original content. If you need help in the content creation area, hire outside help. A professional writer, photographer, or social media consultant can help you create original, sharable content for your online communities.”

Contact MeloTel today and ask us about how our Bloggers & Creative Writers For Hire can both compose original blogs for your website and regularly updates your social media accounts for you! Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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